Amplitude, Inc., a leading name in digital analytics, has unveiled AI Feedback, a breakthrough customer feedback engine that uses a proprietary large language model (LLM) to instantly transform raw customer input into structured, prioritized insights. This innovation marks the first time organizations can unify and analyze vast amounts of customer data seamlessly within one platform.
As businesses collect more feedback than ever from multiple channels, many still struggle to connect the dots between disparate tools and data sources. Without a centralized solution, understanding customer sentiment and identifying actionable insights often becomes a tedious process. Amplitude’s AI Feedback aims to eliminate this fragmentation by bringing together feedback from across the customer journey, enabling teams to make faster, data-backed decisions about what truly matters to users.
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“The hardest part of building great products isn’t writing code,” said Yana Welinder, Head of AI at Amplitude. “It’s hearing what customers are saying across thousands of sales calls, reviews, and support tickets. AI Feedback provides clarity into what customers really want – all in one place.”
By combining AI Feedback with Amplitude’s Analytics, Session Replay, and Guides & Surveys, companies can now access an integrated ecosystem for understanding user behavior and satisfaction. This connected approach empowers organizations to identify top feature requests, address pain points proactively, and align product messaging with real customer language. The tool also enables teams to turn customer insights into detailed product requirement documents with simple prompts, significantly reducing the time spent on manual analysis.
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AI Feedback builds on Amplitude’s strategic acquisition of Kraftful, a fast-growing AI company acquired in July to accelerate its AI-driven product development initiatives. Kraftful’s expertise played a pivotal role in shaping AI Feedback’s agentic capabilities, offering teams a smarter and faster way to act on customer input.
Amol Jain, Head of Product Engineering at Replit, described his experience using the platform, stating, “I think the aha moment was truly when I first connected all the sources to AI Feedback, and it did its magic and analyzed all of our user feedback. In the past it was so much work to pull data, look through each source, and manually combine them the fact that AI Feedback just did it with a few clicks? That was fairly magical.”
AI Feedback is now fully integrated across all Amplitude plans, with advanced feedback analysis available as an add-on for Growth and Enterprise customers. With this launch, Amplitude aims to redefine how companies listen, interpret, and act on the voice of the customer.
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