AppsFlyer, a global leader in marketing measurement, attribution, and analytics, has unveiled AppsFlyer MCP, a new AI-powered solution that transforms how marketers access campaign data and manage advertising workflows. Developed using Anthropic’s Model Context Protocol (MCP) framework, this advanced tool connects AppsFlyer’s robust APIs with top-tier large language models (LLMs), allowing marketers to retrieve insights and execute actions using natural language or through autonomous AI agents.
In fast-paced digital landscape, marketing teams often struggle to keep up with the demands of multi-platform campaigns. Accessing performance data and making timely optimizations typically requires technical support or complex queries, which can slow down decision-making. AppsFlyer MCP addresses this challenge by giving marketers direct, intuitive access to critical data , enabling faster, smarter actions without the need for specialized technical skills.
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Barak Witkowski, Chief Product Officer at AppsFlyer, highlighted the significance of the launch: “AppsFlyer MCP is all about empowering marketing teams with real-time, conversational access to their data. By integrating our industry-leading analytics infrastructure with AI-driven tools, we’re removing the friction between insight and execution. This innovation reflects a broader shift in marketing where intelligent, user-friendly tools are becoming essential for agility and performance.”
The platform functions as a centralized AI interface , supporting both manual queries and automated processes. Marketers can now ask questions about campaign performance, audience engagement, and link tracking in plain language, and receive accurate, actionable responses in seconds. Tasks such as evaluating return on ad spend (ROAS), managing audience segments, or maintaining link consistency are now simplified and integrated into daily workflows.
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Elay De Beer, CEO and Co-Founder of BUFF, a mobile gaming rewards platform, shared how the tool has changed their workflow: “The way we analyze data has completely evolved. What once required hours of manual reporting now takes just minutes. The biggest benefit is that each team member can ask for exactly what they need whether it’s retention metrics, ROI insights, or B2B attribution details without relying on dashboards or analyst support. It’s like having a dedicated data expert at your fingertips 24/7.
By automating performance analysis, audience management, and campaign governance, AppsFlyer MCP significantly reduces manual effort while ensuring every interaction is powered by high-quality, secure, and privacy-compliant data. This marks a major advancement in how marketers interact with data, manage campaigns, and scale AI adoption all while staying focused on business growth and campaign performance.
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