As housing markets grow more competitive and buyer journeys become increasingly digital, the Audience Town Precision Advertising launch introduces a specialized marketing platform designed to help home builders identify and convert real buyers more efficiently.
Audience Town announced a major expansion of its platform, unveiling precision advertising capabilities powered by real time home mover intelligence. The company positions the release as the first end to end marketing platform built specifically for home builders, combining analytics, market intelligence, CRM attribution, and advertising execution within a single system.
The Audience Town Precision Advertising solution aims to address mounting pressure on builders to accelerate sales cycles, reduce inventory carrying costs, and maintain visibility as consumer behavior evolves. With buyers taking longer to make purchasing decisions and artificial intelligence reshaping how people discover homes, marketers in the housing sector are seeking more targeted and measurable approaches to demand generation.
“There’s been a real gap in the market,” said Ed Carey, CEO of Audience Town. “Builders have listings. They have search. But until now, there hasn’t been a company that runs advertising designed specifically to precisely reach in-market home buyers and reflect how they shop.”
The platform enables builders to reach in market home buyers across multiple channels, including connected TV, digital display, streaming audio, geofencing, Meta retargeting, and targeted direct mail aimed at high intent households. Campaign performance is measured through the same system builders already use for marketing analytics and customer tracking, allowing teams to connect advertising activity directly to business outcomes.
At the core of the offering is Audience Town’s proprietary Whengine technology, which analyzes billions of data signals each day to map what the company calls the Home Journey. The system identifies households before, during, and after a move, enabling builders to translate consumer insights into actionable marketing strategies. Unlike general advertising platforms or horizontal agencies, Audience Town focuses exclusively on the home building industry, using vertical specific consumer intelligence to inform campaign execution.
The company says timing for the launch is critical as builders face increased pressure to maximize marketing efficiency amid shifting discovery behaviors and prolonged purchase timelines. Early pilot campaigns have shown promising results, with one regional home builder reporting double digit improvements in key website engagement metrics.
“These solutions help builders generate better traffic, improve lead quality, and move homes that need to sell now,” Carey added. “It’s about reaching the right buyers earlier and staying present throughout a long decision process.”
With the introduction of Audience Town Precision Advertising, the company aims to redefine how residential developers approach marketing by integrating data, targeting, and attribution into a unified workflow. As industry demand grows for measurable and vertically specialized marketing technology, the Audience Town Precision Advertising platform signals a broader shift toward data driven, end to end solutions tailored to specific industries rather than general purpose advertising tools.
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