Aurora Mobile Limited, a prominent provider of customer engagement and marketing technology in China, has announced a significant partnership between its omni-channel platform, EngageLab, and China Unicom. This collaboration will see the launch of the Smart Integrated Verification (International Edition), powered by China Unicom’s Open Gateway platform, and is designed to establish a secure, intelligent, and global one-click verification framework for Chinese businesses expanding their global footprint.
The partnership was presented at the 2025 China Unicom Partner Conference, which drew more than 400 partners from over 70 countries and placed a spotlight on integrating AI into the digital economy. Central to the event was the introduction of China Unicom’s Open Gateway platform, which exposes advanced network capabilities such as anti-fraud and location-based services to industry partners through standardized APIs. The platform, supported by China Unicom’s extensive cloud and network infrastructure, now boasts more than 90 APIs and is being used for applications like financial fraud prevention and digital enabling of Chinese companies overseas. China Unicom is also building a cross-operator alliance, linking its platform with global telecom operators and system integrators, with Aurora Mobile among the initial group to achieve such interconnectivity.
Marketing Technology Insights: Thryv Launches New HVAC Marketing Solution to Help Contractors Drive Growth
EngageLab’s Smart Integrated Verification (International Edition) is tailored for the complex challenges that Chinese enterprises face when verifying users abroad. By utilizing China Unicom’s extensive global network, spanning over 160 countries with more than 300 overseas nodes, combined with EngageLab’s decade-long expertise in user verification, the solution provides a seamless, secure, and efficient one-click mobile number validation for users worldwide. This eliminates the geographic and technical barriers that have traditionally made international identity verification time-consuming and error-prone.
Its real-world impact is already apparent. Companies that have adopted the new verification system report substantial performance improvements. One cross-border e-commerce platform saw new user registration conversion rates climb by 40% and complaints about verification failures drop by 62%. A global gaming company cut its first-login time from 28 seconds to just three seconds, which in turn boosted next-day retention rates by 27%.
Marketing Technology Insights: Odigo Essential Launches in the UK, Fast, AI-Ready CX for Mid-Sized Contact Centres
Moving forward, EngageLab plans to build on this expertise to develop a more open network capability ecosystem in tandem with China Unicom. Future enhancements to the Smart Integrated Verification platform could include integrating verification with cross-border payment security checks and comprehensive global user analytics. Aurora Mobile aims to revolutionize verification by creating a “super gateway” that effortlessly connects users and services, inviting global partners to collaborate and leverage this innovative open ecosystem.
Marketing Technology Insights: Vonage Partners with AWS to Unveil AI Voice Agent Integration
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com