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Experienced executive will support the next phase of Sparteo’s growth Sparteo, the suite of data-driven advertising technologies powered by AI, has appointed Louis-Etienne Balleydier as its new Chief Legal Officer. Formerly Group General Counsel at Mirakl, Balleydier joins Sparteo with…
Introduction: Who Will Drive Your Marketing in 2025? B2B marketers, come on—AI is no longer a fad. It powers lead gen, customer insight, email flows, and everything in between. With so many to choose from, though, there’s one burning question…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
Performance brands boost budgets as CPMs stabilize and audience reach expands Keynes Digital, the leading performance advertising partner for CTV, announced that advertisers are embracing live sports programming on CTV like never before, with 20% of Keynes’ advertisers activating live…
Introduction: The Robots Aren’t Taking Over—They’re Just Really Good at Marketing Ever wondered how ads seem to know what you want before you do? That’s not magic—that’s MarTech and the trend, it’s getting smarter every day thanks to AI.…
Introduction Ready to grow faster in 2025? To stay ahead, mastering your marketing technology toolkit is essential. Marketing tech isn’t just an option anymore—it’s a necessity. For every forward-thinking startup in the U.S., the goal is to attract, convert, and…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
In an era governed by information, data wears the crown. But with growing privacy concerns, marketers have a behemoth-sized problem on their plate: how to use consumer data responsibly and yet design effective campaigns. That is where clean rooms step…
Digital marketing is undergoing a massive change in 2025. As third-party cookies are declining, companies are shifting their focus towards first-party data as a privacy-compliant and safe solution. This change not only addresses the issue of privacy, but also presents…
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