Azira, a global leader in consumer insights, has named Dave Fall as its new Chief Product Officer to spearhead its next phase of innovation. Fall will oversee the company’s product and engineering teams, driving advancements in AI, scalable growth, and delivering increased value to customers. His appointment highlights Azira’s commitment to pioneering advanced analytics for marketers while strictly upholding consumer privacy standards.
With a career spanning over 30 years in advertising technology, Fall brings extensive leadership experience from top firms including Google, Clickable, and Brand Networks. At Brand Networks, he was instrumental in multiplying revenue twelvefold by launching a groundbreaking app that enabled social creators to capture and share authentic in-store content, fostering stronger community engagement. He has also supported several early-stage companies in launching and scaling their products. His industry involvement includes multiple terms on the Network Advertising Initiative Board and leadership roles with the Search Engine Marketing Professional Organization. Fall holds an MBA from Rutgers University and a Bachelor’s degree in Industrial Engineering from Worcester Polytechnic Institute.
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In his new role, Fall will focus on accelerating product innovation and commercialization to improve business outcomes for Azira’s diverse customers across sectors like travel, quick-service restaurants, retail, and automotive. Fall emphasized that Azira’s strength lies in its combination of quality data and privacy protections during this AI-driven era. He sees great potential to help global brands transform insights into smarter decisions and stronger business results.
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Azira’s CEO, Gladys Kong, expressed excitement about Fall joining the leadership team, recognizing his expertise as vital for empowering marketers with trusted data and deepening integration of AI capabilities to enhance customer value. Fall’s arrival follows recent industry accolades for Azira, including being named “Overall Data Analytics Company of the Year” by the Data Breakthrough Awards and receiving the “Best Location-Based Marketing Platform” award from the Martech Breakthrough Awards. His leadership is expected to build on this momentum and strengthen Azira’s position as a frontrunner in data-driven innovation.
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