Bell Media Implementing LiveRamp’s Authenticated Traffic Solution

Bell Media bringing more authenticated identity and addressability to the Canadian linear and digital ecosystem through Environics Analytics’ exclusive LiveRamp partnership

Environics Analytics (EA) announced that Bell Media has joined the growing list of publishers who are implementing LiveRamp’s Authenticated Traffic Solution (ATS) as a secure way of bringing identity and addressability to the Canadian media ecosystem.

In a first for the Canadian industry, Bell Media will begin by implementing Authenticated Traffic Solution on Connected TV. Bell Media Connected TV delivers tailored ads to TV audiences, across its premium linear and Video on Demand (VOD) content on CTV, CTV2, and Noovo, as well as a selection of English and French speciality channels. By implementing ATS, Bell Media enhances programmatic TV buying with privacy-first signals, enabling advertisers to target audiences more precisely than ever.

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LiveRamp is the world’s leading data collaboration partner. Its Authenticated Traffic Solution (ATS) leverages RampID, LiveRamp’s durable identifier, to help maintain flexibility and scale across digital marketing. Advertisers can connect their own RampID-enabled first-party data to publishers’ authenticated inventory in a privacy-forward manner. RampID allows advertisers to find audiences everywhere they want, including directly from publishers, through open exchanges, in private marketplaces, and on every channel and browser.

By using ATS, Bell Media can also integrate interoperable identity solutions including The Trade Desk’s Unified ID 2.0, Yahoo’s ConnectID, and Google’s Publisher Advertiser Identity Reconciliation (PAIR).

LiveRamp’s exclusive Canadian partnership with EA, announced in May 2024, enables EA customers to use LiveRamp’s data collaboration network, as well as clean room technology, to reach RampID-enabled audiences wherever they are spending time in the media ecosystem including thousands of publishers and platforms that have implemented Authenticated Traffic Solution in Canada and around the world.

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“I have been delighted to support Environics Analytics taking on the LiveRamp partnership”, remarks Sean Cohan, President of Bell Media. “EA continues to be the trusted provider of privacy-forward data collaboration services and marketing analytics for hundreds of brands in Canada. Now we, at Bell Media, are joining the growing list of publishers/media organizations in Canada to leverage these tools in our own business – helping our advertising partners optimize their campaign targeting, activation and measurement with Bell Media’s authenticated audiences”.

“We’re thrilled that Bell Media is implementing LiveRamp’s Authenticated Traffic Solution in Canada”, remarks Jan Kestle, President and CEO of Environics Analytics. “As Canada’s largest media company, Bell Media will help bring even more authenticated inventory to the Canadian marketplace, further ensuring that agencies and brands can scale custom addressable audiences in Canada in privacy-centric and accessible ways”.

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Source – GlobeNewswire

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