Bloomreach, the agentic platform for personalization and Customer Engagement, announced a strategic partnership with Databricks, the leading data and AI company. This collaboration introduces a native integration that enables marketers to import data directly from the Databricks Data Intelligence Platform into Bloomreach without requiring IT or engineering support. By removing traditional barriers between data storage and marketing execution, this integration empowers teams to leverage rich Audience/Marketing Data & Data Enhancement independently, accelerating Demand Generation and Marketing Automation efforts.
“Modern marketers need actionable insights within marketer-friendly solutions,” said Meera Murthy, General Manager and Vice President of Product, Bloomreach Engagement. “Our native integration with Databricks bridges the gap between Customer/Business Intelligence & Data Science and Sales & Marketing activation. Marketers can now access enterprise-grade data to create hyper-personalized Customer Experiences, eliminating delays caused by IT bottlenecks or fragmented Audience Data & Data Enhancement.”
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By connecting directly to the Databricks lakehouse architecture, Bloomreach allows real-time synchronization of Customer Data Platform records, behavioral events, and product catalogs. This ensures that campaigns are built on the most accurate, up-to-date information, improving targeting precision and campaign effectiveness across Account Based Marketing, Marketing Automation, and Digital Marketing initiatives.
Key Capabilities Enabled by the Integration
- Enriched Customer Profiles – Marketers can import detailed customer attributes, including purchase history, demographics, and loyalty status, creating a unified view for Audience/Marketing Data & Data Enhancement and advanced segmentation.
- Real-Time Campaign Triggers – Teams can use live event data or updated customer attributes to launch timely, relevant campaigns, improving Customer Engagement and Sales & Marketing conversion.
- Synchronized Product Catalogs – Automated syncing ensures product information is accurate across all channels, supporting Content Marketing, Ecommerce, and Marketing Clouds strategies.
- Advanced Loyalty Programs – Businesses can integrate loyalty program data to deliver personalized Marketing Automation campaigns, targeting members based on tier, points balance, or reward status, enhancing Advocacy, Loyalty & Referrals programs.
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This partnership empowers marketers to act on Customer Experience insights faster, creating data-driven campaigns with measurable impact. By eliminating silos between enterprise CRM, Customer Data Platform, and marketing activation tools, Bloomreach and Databricks are setting a new standard for real-time Marketing Technology integration.
“With this integration, marketers can now translate rich Audience Data & Data Enhancement into real-time action without relying on IT,” Murthy added. “It represents a leap forward in Marketing Automation and Marketing Technology, allowing brands to deliver consistent, personalized experiences across all touchpoints.”
The Bloomreach-Databricks partnership reinforces the growing trend of unifying B2B Tech, Marketing Data & Enhancement, and Customer Engagement to drive meaningful business outcomes in 2025 and beyond.
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