Recognition from major cloud providers is becoming an important signal of trust as retailers modernize their technology stacks, and Bloomreach Achieves AWS Retail Competency Status at a time when personalization and AI driven commerce are central to competitive differentiation. Bloomreach announced that its AI powered marketing automation and ecommerce search solutions have earned Amazon Web Services Retail Competency status, validating the company ability to deliver proven retail solutions on AWS.
The AWS Retail Competency is awarded to members of the AWS Partner Network that demonstrate deep industry knowledge, technical excellence, and documented customer success in retail. To qualify, partners must undergo detailed technical reviews and show that their solutions address complex challenges such as personalization, scalability, data driven decision making, and customer experience transformation.
By achieving this designation, Bloomreach is recognized for its expertise in helping retailers use AWS to power more relevant and engaging customer journeys. The company agentic platform enables brands to unify data, apply AI driven insights, and personalize interactions across marketing and commerce touchpoints, all while operating at enterprise scale.
“Achieving AWS Retail Competency validates our commitment to delivering enterprise-grade, scalable commerce solutions that retailers can trust,” said Rachel Fefer, VP, Global Strategic ISVs and AMER Partnerships at Bloomreach. “AWS allows us to provide the innovation our customers need to compete in today’s AI-driven commerce landscape.”
Retailers continue to face rising expectations from consumers who demand relevant experiences in real time, whether they are searching for products, engaging with marketing messages, or completing purchases. Bloomreach solutions are designed to help retailers meet those expectations by combining personalization, search, and automation into a single platform that can be deployed securely on AWS.
Customers using Bloomreach point to its impact on understanding and engaging shoppers more effectively. “Bloomreach is a fantastic option for retailers looking to personalize each customer’s experience,” said Line Nielsen, CRM Specialist at Miinto A S. “With Bloomreach, businesses better understand their customers, and retailers can create meaningful journeys and make more informed decisions based on strong data insights.”
AWS Competency Partners such as Bloomreach are vetted by AWS technical experts to ensure they meet high standards for performance, security, and reliability. For retailers evaluating technology partners, the competency designation provides added confidence that solutions have been validated in real world environments.
As Bloomreach Achieves AWS Retail Competency Status, the milestone reflects a broader industry shift toward cloud native, AI powered commerce platforms. With personalization now a core revenue driver, retailers are increasingly relying on partners that combine proven retail expertise with scalable AWS infrastructure to deliver consistent and differentiated customer experiences.
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