Bloomreach Unveils Next-Gen AI for Omnichannel Marketing Platform

Bloomreach, the platform fueling limitless ecommerce personalization, today announced the next generation of its marketing automation platform, Bloomreach Engagement. With its platform rebuilt around new, autonomous Loomi AI capabilities, Bloomreach will reduce omnichannel campaign creation from a multi-week process to one marketers can complete in minutes. This will wholly redefine the role of marketing teams around the world. With the ability to reach wider audiences, with deeper personalization, at a greater scale, marketers will not only unlock new levels of customer engagement — they will become strategic drivers of true business impact.

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Transforming Campaign Creation with Loomi AI

One survey found that an average email takes marketers approximately two weeks to produce. And while email remains a critical channel in a marketing campaign — it’s one of many. Today’s customer interacts across multiple touchpoints. From audience targeting to content generation and testing across each of these touchpoints, a single omnichannel campaign can ultimately take more than a month to build. Bloomreach is aiming to wholly transform this process as it rebuilds its omnichannel marketing automation platform around powerful new Loomi AI capabilities.

How Loomi AI Enhances Campaign Workflow:

• Campaign Building in Seconds: Marketers prompt Loomi AI to build campaigns, and in seconds, a fully developed workflow is created.
• Customizable Workflows: Marketers retain control, enabling them to refine campaign details, generate or adapt content, conduct tests, and more.
• Multi-Channel Integration: Bloomreach supports over 15 channels, allowing campaigns to scale across entire customer journeys.

With Loomi AI taking on time-intensive tasks, marketers can now prioritize strategic objectives like revenue generation, customer retention, and profitability. Together, marketing teams and AI can amplify business impact, improve customer experience, and enhance operational efficiency.

A Vision for Empowered Marketers

“At Bloomreach, we know marketing teams have a substantial impact on overall business value,” said Anirban Bardalaye, Chief Product Officer at Bloomreach. “Yet too often, their days are spent executing routine campaigns. With the new Loomi AI-powered platform, marketing teams can focus on driving what truly matters. This next generation of omnichannel marketing automation will unleash the full potential of marketers everywhere.”

Bloomreach is already a recognized leader in delivering business value; an independent evaluation highlighted a 251% return on investment for representative Engagement users. To learn more about Bloomreach’s commitment to elevating business impact, join the Edge Summit live stream.

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