Bluefish, a leading AI marketing platform tailored for Fortune 500 companies, announced the successful close of a $20 million Series A funding round led by NEA, with participation from Salesforce Ventures and other investors including Crane Venture Partners, Swift Ventures, and Bloomberg Beta. This latest funding brings Bluefish’s total capital raised to $24 million within just one year of its founding. In conjunction with the funding, Bluefish introduced its Custom AI Audiences feature, empowering brands with precise, granular control over AI-driven marketing performance.
As AI increasingly becomes the primary tool for product discovery and purchase decisions, Bluefish helps enterprise marketers gain transparency and influence over AI-generated responses that consumers encounter. The company has experienced rapid growth, with revenues expanding tenfold over the past six months and securing high-profile clients such as Adidas, Tishman Speyer, and Omnicom. The new funding will speed up product development and support the growth of engineering and customer success teams.
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CEO Alex Sherman emphasized the seismic shift in consumer behavior from traditional search to AI-based discovery. He highlighted the necessity for marketers to adopt AI-native tools capable of tracking, measuring, and optimizing performance in this emerging channel. Bluefish’s platform analyzes millions of prompt responses generated by large language models (LLMs) to deliver deep insights on how AI presents brand narratives across key AI platforms including ChatGPT, Meta AI, and Google AI.
Bluefish provides AI Monitoring, AI Optimization (AIO), and AIO Measurement tools, designed for entire marketing teams, enabling brands to track AI positioning in real time, refine content strategies with data-driven insights, and measure optimization impact against tailored KPIs and AI audience segments.
Bluefish sets itself apart by providing enterprise-grade sophistication with full transparency into every AI prompt, response, and source. Unlike generic platforms that rely on broad or recycled data, Bluefish allows brands to build custom prompt methodologies aligned specifically to their business needs.
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Co-founder and COO Jing Feng noted that Bluefish’s enterprise focus addresses the unique demands of sophisticated marketers seeking differentiation, a strategy that has already attracted more than 80% of customers from Fortune 500 companies across sectors like financial services, automotive, consumer packaged goods, and beauty. Operating globally, Bluefish supports clients across multiple languages and markets.
Ann Bordetsky, Partner at NEA, highlighted Bluefish’s role in defining the enterprise category for AI marketing amid the transformative impact of AI on consumer behavior. The founding team, including Sherman, CTO Andrei Dunca, and Feng, bring decades of expertise building marketing technology platforms acquired by Microsoft and Facebook.
Salesforce Ventures Partner Jason Spinell praised Bluefish as a rare AI marketing platform purpose-built for the complexities of enterprise, underscoring its value for global brands seeking knowledgeable partners.
The newly launched Custom AI Audiences feature empowers marketers to define bespoke audience profiles and access tailored insights, enabling greater competitive advantage through integration of proprietary approaches into Bluefish’s platform.
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