Blurbs has officially launched TrustBlurbs.com, a community-driven B2B martech platform designed to transform how marketing teams discover, evaluate, and connect with software vendors amid an increasingly complex and crowded market. With martech spending expected to exceed $215 billion by 2027, buyers face a fragmented landscape flooded with thousands of solutions, making it difficult to identify relevant platforms and understand their true value. Blurbs aims to cut through this noise by providing concise, unbiased vendor summaries called “blurbs” that replace overwhelming content and generic pitches with straightforward insights from real users and vendors themselves.
Co-founder Tom Gibbons highlighted that traditional martech buying has become broken due to sales fatigue and waning trust, and Blurbs seeks to restore confidence by delivering relevant information while preserving buyer anonymity and control over their discovery process. Reflecting industry trends, research shows that over 80% of B2B buyers select vendors before engaging with salespeople, often conducting most of their evaluation anonymously. Blurbs caters to this behavior by allowing buyers to submit mini-RFIs discreetly, receiving personalized vendor responses only when genuine interest is expressed reducing unwanted sales outreach.
Marketing Technology Insights: ZoomInfo Invest in Terminal One Revitalization with New Vancouver Office Opening
Founded and bootstrapped by martech veterans who have served as buyers, sellers, and builders, Blurbs is tailored especially for marketing and eCommerce teams who prioritize transparency, efficiency, and autonomy in software purchasing decisions. The platform already supports a vibrant community of more than 400 active buyers and tracks thousands of vendors, with plans to expand into vendor vetting, software stack recommendations, and transactional enablement.
Marketing Technology Insights: One10 Accelerates Incentive Innovation with Whistle Acquisition
Vendors participate through a tiered subscription model that grants varying levels of control over their listings, contingent on adherence to Blurbs’ editorial standards for accuracy and transparency. Importantly, access for buyers and agencies remains free, underscoring the platform’s mission to streamline and humanize the martech buying experience by fostering trust and clear communication in a notoriously complex market.
Marketing Technology Insights: Talkdesk Expands Global Network of Regional Cloud Deployments with UK Regional Cloud
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
