Brave Connective Partners with Plug and Play in a strategic move aimed at accelerating innovation, strengthening regional expansion, and advancing the Philippines role in the global digital economy. The partnership brings together Brave Connective Holdings Inc. and Plug and Play, one of the world’s largest global innovation platforms, to drive technology co creation across advertising, data, communications, and loyalty solutions that are increasingly central to modern marketing and customer engagement.
Under the agreement, Plug and Play will work closely with Brave Connective to co develop an Innovation Strategy Roadmap designed to support multi brand growth and regional scale. The collaboration opens access for Brave Connective and its portfolio companies to Plug and Play’s extensive global ecosystem, which includes more than 550 corporate partners, 100,000 startups, and 60 innovation hubs worldwide. For Brave, this connection provides a pathway to test emerging technologies, accelerate product development, and identify new market opportunities beyond the Philippines.
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Brave Connective’s portfolio spans several core areas of the MarTech and AdTech landscape, including omnichannel communications, data driven advertising, analytics, privacy first insights, and loyalty driven customer engagement. “Brave Connective hopes to integrate the strengths of its portfolio companies—m360 for omnichannel communications, AdSpark for data-driven marketing and advertising, Inquiro for analytics and privacy-first insights, and Rush for loyalty and customer engagement—to help Philippine enterprises scale in the digital economy,” said Nikko Acosta, President and Group CEO of Brave Connective Holdings Inc. “Our partnership with Plug and Play helps fulfill this mission by giving us access to global innovation practices and startup ecosystems, plus open up new opportunities for collaboration with multiple markets,” adds Acosta.
Through the engagement, Brave will gain access to Playbook, Plug and Play’s innovation platform, as well as curated startup introductions and participation in major industry gatherings such as the APAC Summit and other global expos. These touchpoints are expected to help Brave identify and validate technologies in areas including AI, MarTech, AdTech, and CPaaS, while also forming strategic relationships that support long term capability building.
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“Plug and Play is delighted to welcome Brave Connective into our global innovation community,” said Jupe Tan, Managing Partner, Plug and Play APAC. “Brave’s ecosystem of digital companies is a strong example of how venture building can drive transformation. Together, we aim to co-create new pathways for the Philippines and Southeast Asian digital industries and markets to thrive in a bigger innovation landscape.”
The partnership aligns with Brave Connective’s broader strategy to institutionalize innovation across its growing portfolio and strengthen its competitive position at home while expanding regionally. It also reflects the shared vision of Globe and 917Ventures to elevate the Philippines participation in the global innovation economy by connecting enterprise challenges with world class startup capabilities. As Brave Connective Partners with Plug and Play, the collaboration signals how local digital ecosystems can scale through global innovation networks.
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