Optimove has announced an expansion of its collaboration with CACI, reinforcing a strategic relationship intended to help brands fully maximize the value of their customer marketing operations. CACI, known for its strength in data driven marketing, customer experience innovation, and advanced technology solutions, is now joining the Optimove partner ecosystem as an official Solution Partner. The two companies will work together to ensure more marketers can tap into the full capabilities of Optimove’s AI powered Positionless Marketing Platform.
By combining Optimove’s technology with CACI’s expertise in transforming customer engagement strategies, the partnership aims to remove common barriers faced by enterprise marketing teams. These hurdles often include fragmented data, delays in adopting new tools, and operational complexity. The companies believe this alliance will accelerate how quickly brands can activate new CRM strategies and will support ongoing optimization as their needs change over time.
Marketing Technology Insights: Vodafone Spain and Twilio Partner To Offer Secure RCS Messaging to Businesses
Simon Gray, Director of Growth and Partnerships at CACI, described the gap that many companies still face in utilizing their marketing tools effectively. “Too often, we see marketers only tap into a fraction of the power of their marketing platforms, due to siloed data, resource constraint, or integration challenges,” he said. Gray praised the sophistication behind Optimove’s technology and noted the shared mission between the two organizations. “Optimove has built a sophisticated marketing platform that is heavily rooted in data and powered by advanced AI features. Our joint goal with Optimove is to ensure marketers leverage the wealth of data accessible to them and utilize the breadth of the platform to drive successful and personalized customer experiences at scale.”
The companies have already seen proof of their compatibility through early partnership work with Entain, a global gaming leader. Entain faced issues with disconnected customer experience and operational inefficiency. By working together, CACI and Optimove helped streamline decisioning processes and unlocked new levels of automation for more relevant engagement across audiences. David Delbridge, CACI’s Director of Marketing Technology, spoke to the transformation by explaining: “Our recommendation was centralizing CRM decisioning using Optimove and having better integration across Entain’s ecosystem. This unlocked a whole world of AI and automation at scale. Optimove’s AI decided the right offer and facilitated it end to end, not just delivered it.” He said the result was not only a smoother operating environment but also measurable improvements in campaign outcomes.
Marketing Technology Insights: Walmart Connect Mexico Powers Its Omnichannel Retail Media Offering With AppsFlyer
Data accuracy continues to be a key priority for the partnership. Optimove emphasizes that marketing effectiveness depends heavily on the quality of the underlying customer information. CACI’s DataHub solution will help standardize records and ensure reliable identity resolution to support segmentation and activation within Optimove’s platform.
Moshe Demri, Optimove’s SVP of revenue and general manager, expressed confidence in the expanded partnership. “While the Optimove platform provides marketers with data, creative, and optimization power, CACI’s proven experience and industry recognition, especially in the UK market, will help marketers fully capitalize on Optimove’s platform capabilities,” he said. “We are excited to continue driving success with CACI and together, we’re not just providing advanced technology, we’re delivering memorable customer experiences and measurable business growth.”
Marketing Technology Insights: ShopMy Raises $70 Million To Scale the Curated Commerce Infrastructure
For media inquiries, you can write to our MarTech Newsroom at info@intentamplify.com
