Cardlytics Inc., a leader in data-driven marketing solutions, announced the general availability of three new customer insights dashboards within the updated Cardlytics Insights Portal . This powerful self-service platform now offers advertisers deeper intelligence into consumer behavior, complementing its existing market insights tools.
The newly introduced dashboards are designed to provide comprehensive insights into key marketing dynamics. They focus on three core areas: Brand Affinity, which identifies cross-brand opportunities to expand reach and influence; Customer Migration, which tracks consumer movement between brands to enhance acquisition strategies and reduce churn; and Loyalty Insights, which delivers segmentation data to refine retention strategies and effectively engage high-value customers.
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Powered by Cardlytics’ unique access to over $5.8 trillion in annual consumer spending , the Insights Portal delivers timely, first-party data — a sharp contrast to traditional tools that rely on outdated or modeled data. Advertisers can now access real-time intelligence to support not only marketing strategies but also broader business decisions such as market expansion and partnership opportunities.
Rory Mitchell, Chief Business Officer at Cardlytics , said:
“As brands increasingly prioritize performance marketing and data-driven strategies, access to accurate and timely insights is more critical than ever. With the Insights Portal, we’re empowering advertisers with the tools they need to make smarter decisions and drive measurable growth.”
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Charlie Frankievich, VP of Guest and Culinary Insights at Shake Shack , added:
“We use the Insights Portal weekly to pull actionable data for our leadership team. The Competitive Share dashboard, in particular, has become an essential tool for understanding our market position.”
The full suite of six dashboards now available offers a comprehensive view of marketing and consumer dynamics. The Market Summary dashboard tracks brand and category performance across various purchase channels. Competitor Insights monitors the growth and spending trends of key competitors. Geographic Insights analyzes regional spending and competitive performance at the state and DMA level. Brand Affinity identifies partnership opportunities based on shared customer bases. Customer Migration provides insights into where customers are coming from and where they are going. Finally, Loyalty Insights focuses on segmenting and engaging high-value customers to enhance retention strategies.
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