Clear Channel Outdoor’s Airports Division has secured a new long term partnership with the Metropolitan Washington Airports Authority, reinforcing its role in shaping the digital media landscape at Washington Dulles International Airport and Ronald Reagan Washington National Airport. The updated agreement, which begins in March 2026, extends a relationship that has already transformed the airport advertising experience and positions both airports for continued digital expansion. With airport advertising becoming increasingly important for brands seeking high value traveler engagement, this partnership marks a significant step in advancing digital media innovation at two of the country’s most influential aviation hubs.
MWAA first selected Clear Channel Outdoor in 2016 to modernize its airport media program and lift overall advertising revenue. Clear Channel quickly delivered results, boosting revenue by thirty percent prior to the pandemic and nearly doubling it compared with the previous concessionaire. The new contract continues that momentum by deepening a strategy centered on digital acceleration, creative innovation, and enhanced brand experiences.
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As part of the agreement, Clear Channel Outdoor will scale its digital footprint across both airports, committing to reach eighty five percent digital coverage within two years. The company plans to deploy transparent digital LumiGlass, Prism360 digital columns, and expanded large format LED video walls, creating more immersive and visually engaging environments for passengers moving through Dulles and Reagan National. These investments are designed to reinforce the airports’ status as benchmark advertising venues that attract top global brands across technology, financial services, travel, and commerce.
Morten Gotterup, president of Clear Channel Outdoor’s Airports Division, highlighted the impact of D.C.’s role as a center for government, business, and cultural influence. “Washington D.C. is a vital crossroads for business, government, and culture, and we are thrilled to extend our partnership with MWAA to bring even more innovation to DCA and IAD,” he said. “This next chapter allows us to deliver unparalleled opportunities for brands to connect with one of the nation’s most influential travel audiences through striking, data driven digital experiences.”
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The announcement follows new research Clear Channel Outdoor commissioned from Nielsen, underscoring the strength of airport advertising as travel volumes surge. With TSA screening record numbers of passengers this year and projections rising into 2026, airports remain one of the few advertising environments where brands can reliably reach high intent consumers. The study highlighted how frequent flyers and business travelers respond strongly to digital media in airports, demonstrating higher recall, greater engagement, and a stronger likelihood to take action following exposure.
In an era defined by mobility, digital connectivity, and experiential marketing, Clear Channel Outdoor’s renewed MWAA partnership underscores the strategic role airports play in connecting brands with premium audiences. As airport advertising continues to evolve, the expanded digital infrastructure at Dulles and Reagan National positions both airports as powerful platforms for immersive brand storytelling and measurable engagement.
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