Commerce has expanded its support for Shopify merchants with the introduction of new capabilities that aim to improve product visibility, streamline order processes and strengthen overall performance across digital marketplaces. The company, listed as CMRC on Nasdaq, operates as an open and intelligent ecosystem of technology offerings and serves as the parent organization of Feedonomics, an AI enriched platform for product feed management. This announcement reflects a growing emphasis on helping online retailers manage the increasing complexity of multichannel commerce as business needs evolve worldwide.
To further strengthen omnichannel selling strategies for Shopify based businesses, Commerce has revealed the arrival of two new applications in the Shopify App Store. These include Feedonomics for Advertising and Feedonomics for Listings and Orders. According to the company, the goal of these applications is to give merchants and their partners a more powerful way to oversee large scale product and order operations across many different platforms while maintaining efficiency and data quality. By equipping sellers with these capabilities, Commerce wants to make it easier for brands to expand their reach, boost marketing outcomes and unlock higher sales opportunities across various digital environments.
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Al Williams, general manager of B2C at Commerce, emphasized the importance of delivering unified management tools for merchants who must compete across an increasingly fragmented retail landscape. Williams stated, “Merchants today need a unified way to optimize product data and manage orders across multiple channels without sacrificing time or accuracy. Our new capabilities for Shopify simplify complex workflows, enhance data integrity and empower brands and agencies to scale their operations with confidence.” His remarks highlight how crucial automation and accuracy have become in order to drive customer engagement and revenue.
Feedonomics is positioning the enhanced offering as a centralized solution that brings enriched product data and order management into a single operational hub. Instead of jumping between multiple systems, Shopify merchants can synchronize updates, refine product information and oversee fulfillment activities from diverse selling destinations through one reliable platform. The company also stresses that the apps are designed to maintain strong data governance standards, making sure product details remain compliant and consistent everywhere they appear. These enhancements are intended to improve discoverability and strengthen advertising performance, leading to greater returns on marketing investments.
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Commerce says that agencies supporting enterprise merchants will also benefit, as the new functionality enables faster onboarding, greater automation in data transformation and stronger performance tracking. By building a scalable and trustworthy infrastructure for global sellers, the company is reinforcing its dedication to reducing operational challenges and enabling businesses to accelerate growth across international markets.
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