Concentrix Corporation, a prominent global technology and services company, announced that it has been named a Market Leader in the 2025 Digital Marketing and Sales Services Horizon report by HFS Research. This distinction marks Concentrix’s elevation from an industry disruptor to a top-tier influencer, highlighting its substantial growth in digital marketing and B2B sales. The recognition comes as part of an annual HFS analysis spotlighting organizations that are redefining value creation throughout the sales and marketing lifecycle. Concentrix stood out among 14 worldwide service providers, receiving the report’s highest honor due to its compelling value proposition, ongoing innovation, and notable impact in the market.
According to HFS Research, Concentrix’s leadership is rooted in its blend of consulting, design, and proprietary artificial intelligence tools, which empower brands with highly personalized outreach and campaign strategies. The company has consistently driven measurable outcomes at scale. One example cited in the report involves a Fortune 500 technology client: by integrating GenAI-powered tools, Concentrix helped customer experience advisors cut their information search time by more than half, simultaneously doubling the team’s effectiveness in resolving inquiries. In another case, through the deployment of AI-driven lead generation and personalized outreach technologies, Concentrix enabled a global cloud provider to increase its revenue by 190 percent. These milestones showcase how an “AI-first” approach can help enterprises accelerate growth and seize previously unattainable opportunities in competitive markets.
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Melissa O’Brien, Associate Practice Leader at HFS, remarked that Concentrix utilizes a design-build-run methodology supported by GenAI-powered intellectual properties including Lead Factory, iX Hello™, and the Marketing Engagement Platform to drive substantial transformation in B2B marketing and sales. She emphasized that the company’s innovative edge, strong technology partnerships, and proven scalability underpin its position as an industry leader: “The blend of proprietary innovation, deep technology partnerships, and proven delivery scale, enabling measurable client outcomes, reinforces its position as a market leader in the digital marketing and sales market space.”
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Mike Naughton, Concentrix’s Global Vice President of B2B Sales Services, added that today’s enterprises face mounting pressure to accelerate growth, connect with buyers in more meaningful ways, and demonstrate returns on every sales and marketing investment. He said, “Being named a Market Leader in HFS Research’s report validates the investments we’ve made in AI and the strength of our decades of B2B sales and marketing expertise. By combining that experience with AI-powered solutions, we enable our clients to unlock new levels of personalization, performance, and growth.” With this recognition, Concentrix further solidifies its role as the partner of choice for intelligent transformation in sales and marketing for global enterprises.
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