Automotive retailers are under mounting pressure to improve efficiency and target high intent buyers with greater precision, and a new partnership aims to address that challenge head on. DAS Technology and Experian have announced a strategic collaboration to embed Experian’s automotive audience segments directly into the DAS Customer Data and Experience Platform, creating a unified system designed to drive smarter sales and service engagement.
Under the agreement, DAS Technology will integrate automotive audience data and predictive insights from Experian into the DAS CX Platform. The combined solution brings together Experian’s verified vehicle ownership data, equity signals, and in market indicators with DAS Technology’s AI driven engagement, automation, and performance measurement tools.
By embedding Experian’s automotive audience segments natively within the DAS CX Platform, dealers gain household level visibility into ownership status, equity position, and anticipated purchase or service timing. Rather than exporting data across disconnected systems, dealerships can activate those insights immediately through marketing campaigns, lead response workflows, and retention programs powered by DAS automation.
The integration enables dealer groups to concentrate their budgets on high value households, reduce wasted media spend, and align messaging with precise customer lifecycle stages. With the unified platform, dealers can build conquest and retention audiences based on verified ownership and equity signals rather than relying on broad demographic targeting. Campaigns can be personalized to match available inventory, pricing offers, and customer timing, while AI workflows prioritize and automate engagement across digital leads, phone inquiries, and showroom visits.
Jason Barrie, COO of DAS Technology, said, “Dealers are navigating tighter margins and higher expectations, which makes precision and automation non-negotiable. By integrating Experian’s industry-leading automotive audience segments directly into our AI-native CX Platform, we’re delivering a connected system that reveals true market opportunity and drives more efficient, profitable sales and service execution.”
John DeMarco, Senior Vice President of Experian Automotive, added, “Automotive retailers need precise, actionable insights to compete effectively in today’s market. Our collaboration with DAS Technology puts Experian’s rich automotive audiences to work inside a powerful engagement platform, so dealers can focus their spend on the most likely buyers and high-value service households, increase conversion, and build long-term customer relationships.”
The companies say dealers using the combined DAS Technology and Experian solution can expect more qualified opportunities driven by verified data, higher engagement through automated personalized follow up, and improved operational efficiency as technology manages prioritization and outreach.
As automotive retail becomes more data driven and margin sensitive, the integration of Experian’s automotive audience segments into the DAS CX Platform signals a broader shift toward connected, predictive customer engagement systems designed to deliver measurable performance across both sales and service.
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