DriveCentric and automotiveMastermind Expand Data Integration for Dealers

As automotive retailers push for more connected customer experiences, seamless data flow between sales and marketing systems has become a priority across the MarTech ecosystem. Addressing this demand, DriveCentric and automotiveMastermind have announced an expanded phase of their strategic partnership focused on deeper bi directional data integration. The DriveCentric automotiveMastermind integration is designed to help dealerships engage customers more intelligently while reducing operational complexity.

DriveCentric is positioned as a modern CRM and engagement platform built specifically for todays dealerships, while automotiveMastermind is widely used by automotive retailers for predictive analytics and marketing automation. With the latest expansion, dealership teams can operate within a single system while customer, deal, and activity data stay continuously synchronized across both platforms. This approach creates a consistent customer record that connects predictive intelligence with real time sales and engagement activity.

According to the companies, the integration is aimed at addressing a common dealer challenge of managing multiple disconnected tools. “Dealers don’t need more tools and screens; they need technology partners that help reduce technology bloat through tighter integrations,” said Matt Leone, CEO of DriveCentric. “Our deep integration with automotiveMastermind puts that philosophy into action by pairing Mastermind’s industry leading predictive insights with DriveCentric’s engagement platform. The result is clean, actionable intelligence unified within DriveCentric’s customer record and directly powering our Genius AI products.”

At the core of the enhancement is a two way data exchange that automatically synchronizes customer engagement history, lead status, notes, tasks, and deal status between the two platforms. Inside DriveCentric, dealership teams can now see automotiveMastermind Behavior Prediction Score and Behavior Drivers directly within the customer record. This visibility allows sales teams to prioritize outreach more effectively, personalize communication, and follow up with greater precision. These same insights also feed DriveCentric automation and AI driven engagement tools.

From the automotiveMastermind perspective, the expanded integration helps ensure predictive intelligence is used at the point of action. “Predictive intelligence is only valuable when sales teams can turn insights into sold and delivered vehicles,” said Aaron Baldwin, President of Marketing and Sales Solutions. “By deepening our integration with DriveCentric, we’re helping dealers act on our data, move faster, reduce friction, and engage customers without forcing their teams to juggle systems.”

The partnership also extends into incentive management and campaign visibility. Eligible dealers can view customer specific OEM private incentives directly within DriveCentric and desk deals using those incentives. Marketing campaign activity, customer engagement, and follow up actions are shared across both systems. That customer activity then flows back into automotiveMastermind, strengthening its machine learning models and improving future predictions. As the DriveCentric automotiveMastermind integration evolves, it reflects a broader industry shift toward unified data and smarter dealer engagement.