DriveCentric, a leading AI-powered CRM platform serving automotive dealerships, has announced a strategic partnership with automotiveMastermind, a pioneer in predictive consumer insights and marketing intelligence for the automotive industry. This alliance integrates DriveCentric’s advanced CRM technology with automotiveMastermind’s enriched data and predictive analytics, creating the industry’s most sophisticated CRM-to-data connection designed specifically for automotive retail. The collaboration enables dealerships to access detailed consumer insights, predictive behavior scores, and private offers directly within the DriveCentric platform, revolutionizing how sales teams interact with customers and prospects.
Matt Leone, CEO of DriveCentric, highlighted that the partnership aligns perfectly with his priorities to deepen investment in AI and CRM products, expand the company’s ecosystem through strategic API-driven partnerships, and accelerate the launch of innovative tools for dealers. He described the union as the “best of the best,” pairing the most trusted data from Mastermind with DriveCentric’s powerful AI and CRM engagement capabilities, equipping dealers to act decisively with real-time intelligence.
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From automotiveMastermind’s perspective, CEO Aaron Baldwin underscored the significance of extending their Behavior Prediction Scores (BPS) and consumer insights to an expanding number of dealerships adopting DriveCentric’s CRM. The new API capabilities facilitate seamless integration, amplifying the reach and utility of Mastermind’s 15 years of predictive data and consumer intelligence.
Dealers stand to gain a range of enhanced benefits, including predictive insights embedded in their CRM workflows, smarter AI-driven engagement through DriveCentric’s Genius AI enriched by Mastermind data, and comprehensive two-way data synchronization. The integration also makes OEM-backed private offers visible and actionable inside DriveCentric while delivering continuous improvement of predictive models through feedback loops. Additionally, joint data hygiene and enrichment services ensure that lead records are accurate, compliant, and actionable, supporting higher conversion rates.
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Currently in beta testing with select dealer groups, the full integration is anticipated to be widely available in the fourth quarter of 2025. Both companies view the partnership as a significant leap forward in automotive retail technology innovation, focused on providing dealers with a seamless, intelligent, and integrated platform to drive business success and enhance customer experience across the entire sales lifecycle.
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