Eagle Eye has launched Personalized Promotions, a new AI powered capability designed to help retailers deliver truly individualized offers at scale. The announcement matters for the MarTech ecosystem because it addresses a long standing gap between personalization strategy and real world execution, at a time when retailers are under pressure to improve promotion efficiency, customer engagement, and measurable return on investment.
Personalized Promotions enables retailers to automatically create and deliver one to one offers to millions of shoppers in real time. Eagle Eye, a SaaS and AI technology company focused on loyalty and omnichannel marketing for retail, travel, and hospitality brands, said the solution is built to replace manual and segment based promotional models that limit relevance and waste budget. For decades, retailers have aspired to individualized promotions, but most have relied on blanket discounts or broad segments that fail to reflect true customer intent.
Industry data underscores the opportunity. Boston Consulting Group estimates that enterprise retailers can generate more than 100 million dollars in topline impact by scaling personalized offer execution. Personalized Promotions is designed to capture that value by automating offer creation and allocation at the individual shopper level, aligning each promotion with both customer preferences and retailer objectives.
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With Personalized Promotions, retailers can increase return per promotional dollar while reducing operational complexity. The system uses machine learning models to create, personalize, allocate, and execute discount offers for each customer, balancing relevance with budget discipline. By operating in real time, the platform supports recruitment, reactivation, and long term engagement without requiring manual campaign setup.
“Retailers have long struggled to connect meaningful personalization with real-time execution at scale,” says Cedric Chereau, Vice President EMEA and Managing Director EAI at Eagle Eye. “With Personalized Promotions, we’re giving them the ability to deliver truly individual offers with the speed, control and budget discipline required for modern retail. It’s the next evolution of our AI Personalization Science, and it unlocks enormous commercial and customer value.”
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Beyond retailer benefits, Personalized Promotions also creates new value for supplier brands. Consumer packaged goods companies gain clearer visibility into audience performance and incremental sales impact. Unlike traditional promotional platforms that rely on predefined segments, Eagle Eye provides attribution at the individual level, giving brands more confidence in funding promotions and measuring outcomes. This approach strengthens retailer supplier collaboration by tying investment directly to verified behavioral change.
Personalized Promotions is the latest addition to Eagle Eye AI Personalization Science suite. The solution allows retailers to deploy omnichannel offers governed by customizable business rules, ensuring centralized control while benefiting from automation and scale. It complements existing Eagle Eye capabilities such as Personalized Challenges and Smart Rewards, which have already delivered strong results for large retailers including Tesco, Morrisons, and Carrefour.
As competition intensifies and margins remain under pressure, Personalized Promotions positions Eagle Eye as a key enabler of next generation retail marketing. By shifting from segmented targeting to true individual execution, Personalized Promotions helps retailers turn personalization into a measurable growth engine, delivering relevance for shoppers and sustainable value for brands.
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