eGrowcery, a leader in white-label unified commerce platforms for the grocery and retail food sector, has announced a strategic partnership with Red Pepper Digital, a pioneer in immersive digital experiences. The collaboration marks a significant step forward in the evolution of customer engagement for retailers bringing together the strengths of two technology innovators to deliver interactive, omnichannel shopping experiences that increase loyalty, drive conversions, and unlock new value from shopper data.
As digital transformation accelerates in retail, consumer expectations are evolving rapidly. Shoppers demand not only convenience, but also personalized, seamless journeys across both digital and physical touchpoints. Through this partnership, eGrowcery and Red Pepper are aiming to help retailers meet those expectations with a new generation of integrated technology that blends e-commerce infrastructure with dynamic, interactive engagement tools.
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At the heart of this collaboration is a shared vision: to empower retailers with a comprehensive platform that goes beyond traditional online storefronts. By integrating eGrowcery’s customizable commerce engine with Red Pepper’s interactive shopper engagement layer, retailers can now deploy features like shoppable digital flyers, real-time personalized promotions, and advanced analytics all within a single unified ecosystem.
Patrick Hughes, CEO of eGrowcery, explained the strategic significance of the partnership. “Retailers today need more than a simple online storefront they need a comprehensive digital platform that delivers actionable insights and fosters meaningful customer relationships,” he said. “By partnering with Red Pepper, we’re equipping our clients with more tools to create an engaging, data-driven experience that builds loyalty and drives sales. This partnership underscores our commitment to innovation and to helping retailers thrive in an increasingly competitive market.”
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Red Pepper brings a proven capability in delivering high-impact, interactive retail solutions ranging from in-store activations to digital content experiences that extend beyond the screen. When integrated into eGrowcery’s platform, these capabilities offer retailers a fluid and intelligent experience layer that adapts to shopper behavior in real time. This includes the ability to dynamically personalize offers, content, and product discovery experiences based on browsing patterns, purchase history, and location data.
According to Greg Radford, CEO of Red Pepper, the joint approach is designed to shift retailers from transactional engagement to experiential loyalty. “The modern shopper expects intuitive, interactive experiences across every touchpoint,” he said. “Our partnership with eGrowcery gives retailers the ability to connect with customers in new ways combining shoppable digital flyers, personalized offers, and a 360-degree view of shopper behavior. Together, we’re enabling retailers to move beyond static content and embrace a future where every customer interaction is an opportunity to engage, learn, and grow.”
The integration also supports faster go-to-market timelines for digital initiatives, making it easier for retailers to deploy campaigns, launch new services, or test engagement strategies without disrupting legacy systems. With built-in analytics and data intelligence, retail marketing and merchandising teams can make more informed decisions boosting operational efficiency and driving higher ROI from digital spend.
For an industry navigating inflationary pressures, shifting loyalty, and growing competition from digital-first challengers, this partnership offers a clear path to modernizing the customer journey and maximizing lifetime value. It’s not just about keeping pace with change it’s about leading it.
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