EngageLab, a leading provider of AI powered omnichannel customer engagement and marketing technology, has expanded its international capabilities by launching a new email data center in Istanbul, Turkey. This strategic development strengthens the company’s infrastructure for serving global enterprises and enhances overall service stability and delivery performance, particularly for organizations entering new international markets.
EngageLab Email operates as a professional cloud based platform designed to support messaging requirements for businesses of all sizes. The company has established a global service network built on a dual data center and multi node configuration. Along with its primary hubs in Istanbul and Singapore, EngageLab maintains eight major service nodes that cover key global regions including Frankfurt, Los Angeles, Silicon Valley, Mumbai, Hong Kong, Shanghai and more. The latest addition in Turkey creates a stronger balance of computing and storage resources across Europe, Asia and Africa. Through combined efforts across centers and nodes, the company delivers localized and low latency email services that significantly improve transmission efficiency across borders.
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The platform supports data driven email marketing with more than one hundred customizable templates built for user acquisition, activation and retention. It enables AI generated content and easy visual editing through a drag and drop interface. A unique inbox preview feature allows businesses to test how messages will appear across major clients such as Gmail, Yahoo and Outlook to ensure reliable formatting and consistent visual display.
EngageLab supports enterprise grade delivery performance through advanced authentication standards like DKIM, SPF and DMARC while implementing BIMI to visually display brand logos inside user inboxes. Dedicated IP use helps maintain high reputation scores with reduced risk of blacklisting. The service also includes automated warm up processes that support inbox placement rates of up to 99 percent by learning from A and B testing results. Real time tracking tools provide insights into delivery and engagement performance, helping companies refine their strategy and improve returns.
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By positioning a technical hub in Turkey, EngageLab eliminates obstacles that previously affected companies operating in Europe, the Middle East and North Africa. Issues such as slow response times, fluctuating deliverability and non compliant data storage can now be addressed directly within the region. Local businesses and international brands expanding into nearby markets benefit from improved service reliability, faster delivery and better support for data sovereignty requirements.
EngageLab states that its services now reach over 220 countries and territories while processing hundreds of millions of emails each day with a standard delivery time of around three seconds. Supported by AI innovations and enhanced global infrastructure, the company aims to help brands grow across borders with secure and efficient customer communication solutions.
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