Escalated.io, recognized for its advanced ad fraud detection solutions, has announced its new status as a Qualified Data Contributor (QDC) for the Trustworthy Accountability Group’s (TAG) Data Center IP (DCIP) list. The DCIP list, managed and regularly updated by TAG, serves as an essential resource within the digital advertising industry, identifying IP addresses considered highly likely to either generate or act as the source of invalid traffic (IVT) a key driver of ad fraud and wasted marketing budgets.
The DCIP list is compiled each month in collaboration with select companies that bring expertise in spotting and cataloging risky IP addresses across the internet. Escalated.io’s inclusion as a QDC means it will now contribute its threat intelligence and data on suspect IP addresses to TAG, further strengthening the list’s accuracy and utility for the broader industry. According to Escalated.io CEO Kyle Smith, this partnership allows the company to reciprocate and add tangible value to the digital advertising community by enhancing the precision of the shared data.
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Invalid traffic remains a serious challenge for both brands and publishers in the online ecosystem. Ad fraud can lead to the squandering of advertising spend, as well as skewed analytics and reduced publisher earnings. By employing the DCIP list, organizations across the ad supply chain are better positioned to spot and filter out harmful IP addresses before they can impact campaigns, which helps secure outcomes and revenue.
Lisa Gansky, Director of Product Management at TAG, underscored the importance of collaboration with companies like Escalated.io. She noted that the impact of shared industry safeguards such as the DCIP list relies heavily on the consistent contribution from qualified partners willing to share vital, current fraud intelligence every month. Gansky also emphasized Escalated.io’s leadership and dedication to maintaining the integrity of the digital ad marketplace, stating that their involvement will bolster industry efforts to counteract ad fraud.
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TAG’s DCIP list is a central feature of its broader Certified Against Fraud program, which sets the standard for safety and transparency in digital advertising. By partnering with data experts like Escalated.io, TAG can help member firms filter and manage threats coming from high-risk data center IP addresses with greater accuracy and agility, protecting both advertisers and publishers from the evolving risks posed by invalid traffic
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