Feathr, a prominent provider of digital marketing tools for nonprofits, has introduced two new products Feathr Intelligence and Feathr Fundraising expanding its offerings into a unified platform designed to streamline operations and enhance organizational growth. These launches aim to address the persistent challenges nonprofits face, such as juggling fragmented systems, rising media costs, and difficulties in measuring marketing effectiveness. With Intelligence available immediately and Fundraising set to arrive in late 2025, Feathr is positioning its suite as a comprehensive ecosystem for boosting outreach and maximizing resources.
Since its inception in 2012, Feathr has served thousands of mission-driven organizations with solutions for digital advertising and audience engagement, continuously adapting to the evolving needs of the nonprofit sector. Aleksander Levental, CEO of Feathr, commented on the impact behind these innovations: “Nonprofits are being asked to do more with less as budgets tighten and competition for donor attention intensifies. We built Feathr to remove those barriers, and today’s launches further solidify our commitment to that mission.” He underscored the platform’s focus on empowering organizations, emphasizing that Intelligence helps teams work faster and smarter, while Fundraising transforms each donation into an opportunity for future campaigns.
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Feathr Intelligence integrates artificial intelligence at the heart of the platform, allowing nonprofit teams to simplify intricate tasks like audience segmentation, campaign setup, and budget optimization. Unlike platforms that require technical expertise, Intelligence interprets plain language instructions to create actionable marketing workflows, generate predictive recommendations, and consolidate data accounts into clear, actionable reports. This AI layer makes running complex campaigns accessible to organizations of any size or technical background.
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The forthcoming Feathr Fundraising tool connects donation activity directly with marketing performance, bridging the gap between supporter giving and measurable outcomes. One standout innovation is the introduction of Growth Credits optional donor tips that can be redeemed for advertising and other services within the Feathr ecosystem, helping nonprofits offset rising costs and continually reinvest in their growth. Fundraising will launch with new giving pages and embeddable donation forms in Q4 2025, with further enhancements such as peer-to-peer fundraising, SMS, and auction tools planned for 2026.
By uniting marketing, fundraising, and analytics in a single solution, Feathr aims to help nonprofits reduce inefficiency caused by disparate tools, enabling a more scalable and data-driven approach to growth. The company’s expanded capabilities reinforce its commitment to advancing the impact of mission-driven organizations through technology and innovation.
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