Sovrn, a technology platform dedicated to helping publishers and creators maximize their online earnings, has launched a new partnership with Dappier, an AI-focused monetization provider, to bring conversational AI advertising solutions directly to publishers and marketers. The collaboration delivers a turnkey system enabling publishers to generate revenue from AI by integrating branded experiences, syndicating content in real time, and embedding conversational advertising into AI-powered interactions.
This solution arrives at a pivotal moment, as publishers increasingly encounter disruptions to search referral traffic and traditional advertising models due to the rise of AI-generated content and scraping. By leveraging Dappier’s technology, publishers can deploy AI copilots and conversational search tools on their own sites allowing brands such as News-Press & Gazette and Wild Sky Media to serve ads via Sovrn Commerce, which are informed by direct user engagement and context. Rather than static, traditional formats, these embedded conversational ads appear inside the answers provided by AI copilots, ensuring that marketing messages reach audiences with increased relevance and higher engagement, supported by real-time insights.
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Chris George, President of Sovrn, emphasized the ethical and precise focus of the new offering, stating, “AI is a powerful tool for delivering relevant ads that align with consumer interests, but it must be implemented in an ethical and targeted way.” By partnering with Dappier, we ensure publishers aren’t being left out when it comes to AI, and marketers have access to the audiences that are adopting AI”. Dappier’s approach is built for monetization with minimal technical barriers publishers can activate answer pages, enhance search with conversational input, and add customized AI copilots to articles and across their sites all without the need for internal development resources.
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Dappier CEO Dan Goikhman highlighted their focus on delivering greater returns for publishers and helping marketers unlock AI-powered audiences, explaining, “By enabling Sovrn Commerce with our unique agentic ads, we ensure consumers always receive highly relevant marketing messages alongside AI answers from publishers, creating a more powerful value exchange than traditional digital media”. These agentic ads offer publishers new, profitable inventory and open compelling ways for brands to interact contextually with engaged consumers.
Ultimately, this partnership exemplifies a broader shift as digital media adapts to the evolving role of AI in user experience and marketing. Sovrn and Dappier’s integrated approach gives publishers a direct route to participate in the AI answers economy, while providing marketers with a means to connect with attentive, context-rich audiences at scale.
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