Flywheel Digital is expanding the way brands evaluate the strength of their customer relationships on Amazon with the launch of its new Return on Consumer Dashboard. The company, which operates as a leading provider of commerce media and technology under Omnicom, announced that this new measurement tool is designed to help advertisers understand long term performance rather than relying only on the immediate results of campaigns. By making use of Amazons rich set of privacy safe signals from shopping behavior, streaming habits and browsing insights, the dashboard offers brands a deeper understanding of the total value that customers bring over time.
The Return on Consumer Dashboard is built using Amazon Marketing Cloud along with full funnel measurement and Brand Metrics. It provides a connected and viewable path from the moment shoppers discover a brand to the point where they become repeat and loyal customers. Brands can now calculate the extended impact of every engagement, which gives marketers the ability to make smarter investment decisions that drive more sustainable growth. By connecting each behavior in the customer journey to projected sales from existing shoppers over the next year, Flywheel encourages companies to move away from a short term mindset and toward strategies that reward loyalty and stronger relationships.
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Oliver Masting, Chief Product and Technology Officer at Flywheel Digital, highlighted this evolution with a strong message regarding audience targeting and relevance. He said, “Maximizing advertising impact ultimately comes down to brands reaching the right consumers, with the right message, at the right time in their purchasing journey. Our new Return on Consumer Dashboard represents a shift in helping brands evolve beyond campaign metrics to focus squarely on consumers. They can now see exactly how many shoppers are in each stage of their funnel, engage them with relevant messaging and measure their true long term value.”
The announcement comes at a moment when retail media is expanding into one of the most dominant advertising categories worldwide. Research from Forrester predicts that by 2030, retail media spending will climb to a level that reaches twice the amount spent globally on television advertising. As a result, the industry agrees that traditional metrics like Return on Ad Spend do not fully reflect the scale of performance that retail focused brands must deliver. Leaders that adopt more consumer centric measurement will build stronger loyalty and gain an advantage over those that remain centered on short term conversions.
Flywheel positions its new dashboard as a solution to that measurement gap by helping brands see where shoppers are discovering products, where they are choosing to engage, and where they decide to drop off or leave the funnel. It includes actionable recommendations that guide marketers to bring consumers back and strengthen their intent. The dashboard also incorporates monthly competitive insights and gives brands the ability to act directly within the platform to improve outcomes faster. As a result, marketers gain a simplified way to validate the true influence of their campaigns and reduce the time required to see meaningful business impact.
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The dashboard will make its first major appearance at Amazon Ads unBoxed, where Flywheel will take part in multiple presentations with prominent clients such as Fender and Liquid I V. These sessions will focus on how brands can shift their performance strategies toward a deeper consumer value mindset.
Flywheel states that the Return on Consumer approach represents an essential transformation in how the industry measures success. Rather than seeing retail media as a cost to be justified through immediate sales, brands can now watch every dollar build lasting consumer strength. This move aligns with the growing focus on accountability and long term outcomes in the next era of retail advertising. With this launch, Flywheel positions the Return on Consumer Dashboard as an influential tool for market leaders aiming to drive measurable progress and sustained growth in a competitive digital landscape.
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