New AI agents enable hyper-personalization at scale, and mark the next phase of the company’s strategy as it enters a new era of AI-enabled buyers and marketers that will deliver more powerful and effective buyer experiences
Folloze, creator of the world’s first AI-powered B2B Buyer Experience Platform, announced the launch of Folloze Generator Agents, a suite of AI-powered creative tools that enable B2B marketers to instantly create, personalize, and translate engaging and effective on-brand microsites and content in minutes. The new agents represent the latest advancement in Folloze’s comprehensive AI strategy, developed around the rapidly evolving needs of B2B revenue teams and modern buyer expectations.
AI has fundamentally changed the buyer’s journey. Buyers are increasingly turning to LLMs for product discovery, research, and assistance with purchase decisions, often circumventing brand engagement and websites altogether. In fact, research shows a 30%+ decrease in SEO click-through rates, signaling that buyers are not just elusive, they have completely disappeared. This creates an unprecedented challenge for marketers, in addition to the strain on budgets. Marketing teams are now scrambling to leverage AI to address this behavioral shift. To be effective in this environment, marketers need intelligent tools that can match the speed and precision of AI-mediated buyer decisions while maintaining brand consistency and message relevance. Folloze’s Generator Agents address these specific challenges, delivering hyper-personalized experiences at every touchpoint– rapidly, at scale, with minimal resource demands.
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“The inflection point of AI isn’t just disrupting how we engage buyers, it’s challenging us to reimagine the very role of marketing,” said Etai Beck, Co-founder and CEO of Folloze. “To meet this moment, marketers must deliver personalized experiences with both scale and substance to give buyers real value in the moments that matter. For over a decade, we’ve championed this next era of AI-enabled engagement at scale. Now, the new Generator Agents represent a transformative advance to Folloze’s rich buyer engagement platform, driving breakthrough gains in speed, precision, and value, while accelerating pipeline creation and helping marketing teams identify the ace-in-the-hole.”
The Generator Agents mark the next wave of Folloze’s AI platform evolution, which began with its AI content recommendation and buyer insight engine, and GeneratorAI for accelerated campaign creation. Folloze most recently launched its Impact Dashboard that leverages the first-party intent signals from Folloze experiences. It delivers the industry’s first Account Engagement Score, offering B2B marketers deeper insights on GTM program impact. These AI capabilities together create a comprehensive solution that addresses the full spectrum of modern B2B marketing challenges. The Generator Agents complete this ecosystem by solving a bottleneck that has prevented many marketing teams from executing personalized campaigns at scale, becoming the ultimate AI-powered creative partner.
“The New Generator Agents are a step-change in how quickly and accurately we can deliver personalized, high-impact campaigns and sales engagement,” said Mark Johnston, Chief GTM Officer, Matillion. “This allows our teams to become faster and better in driving customer engagement. At the same time, Folloze isn’t just solving today’s problems, their vision and strategy is re-imagining buyer engagement in the AI-Era in a way we can rely on to win with our own AI-native GTM strategy.”
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“AI is exposing something B2B marketers have wrestled with for years: disconnected buyer experiences,” said Liza Adams, AI Advisor & GTM Strategist. “From website to sales handoff to post-sale engagement, the gaps are more visible than ever. And now that buyers are moving faster, often guided by AI, we don’t have time for siloed go-to-market teams. We need systems that can pick up real signals and respond with relevant, consistent experiences everywhere. Folloze’s latest launch shows what’s possible when teams start solving for the whole buyer journey, not just isolated moments.”
Specialized Agents for Complete Creative Control
The new agents include:
- Generator Agent: instantly creates microsite copy aligned to specific buyer goals and brand guidelines, enabling rapid deployment of personalized campaigns across markets, segments, and locations.
- Personalize Agent: automatically fine-tunes experiences for specific audiences, accounts, and moments, ensuring relevant messaging reaches the right buyers at optimal times.
- Translate Agent: seamlessly extends global reach with instant translation capabilities that preserve brand structure and messaging integrity across languages and regions.
- Video Agent: easily creates short, compelling videos that capture attention instantly– no production required.
The agents work within established Folloze workflows, requiring no additional technical implementation or specialized training for marketing teams. Available now to existing Folloze customers, the agents integrate directly with the company’s AI-powered B2B Buyer Experience Platform. This integration with Folloze’s existing analytics capabilities provides marketing teams with immediate feedback on campaign and content performance while feeding insights back into the AI system for continuous improvement.
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Source – Businesswire
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