FOX Television Stations have selected Matrix Solutions’ Monarch platform to enhance revenue management and customer relationship management (CRM) across their expanding portfolio of linear, digital, OTT, and CTV channels. As media companies face increasing complexity in managing diverse revenue streams, FOX sought a unified, intelligent system to consolidate forecasting, pipeline management, and budgeting. Monarch will provide FOX with a holistic, real-time sales overview, enabling smarter, data-driven decision-making and stronger advertiser engagement.
Brenda Hetrick, President of Matrix Solutions, emphasized that as revenue models diversify, integrating data sources and streamlining workflows across all channels is essential. Monarch’s enterprise-grade forecasting and revenue management capabilities give media organizations the agility to navigate the evolving advertising landscape while fostering consistent, strategic customer engagement and revenue growth.
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FOX Television Stations will leverage Monarch to optimize revenue streams by centralizing sales data and automating workflows, supporting real-time analytics and actionable insights. The platform’s tools also improve customer engagement through seamless contact management, helping teams understand client needs and deliver strategic, multichannel advertising solutions. Moreover, Monarch drives operational efficiency with improved forecasting accuracy and a unified sales pipeline view spanning stations, teams, and territories.
Sheila Bruce, Senior Vice President of Ad Sales for FOX Television Stations, highlighted that adopting Monarch reflects FOX’s commitment to modernizing ad sales with smarter tools that unlock new revenue opportunities while enhancing client service across every screen and platform.
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Monarch, built specifically for media, currently serves over 10,000 users and manages more than $11 billion in annual media ad revenue. It offers a comprehensive set of features, including intelligent alerts, interactive deal pipelines, customizable dashboards, and cross-platform integration with tools like Google Ad Manager and Salesforce. The platform aggregates and normalizes data from disparate systems into a single source of truth, reducing manual efforts, errors, and data silos.
Designed for mobile-first access, Monarch empowers sales teams to engage clients and access critical data anytime, anywhere, improving collaboration and decision-making. FOX joins numerous leading media companies leveraging Matrix Solutions to future-proof their advertising operations and drive sales success in a complex, omnichannel media environment.
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