Fullpath, recognized as an AI-first Customer Data Platform (CDP) for the automotive sector, has announced the acquisition of Fuse Autotech’s Dynamic Payments solution. This strategic move is designed to enhance Fullpath’s ecosystem by providing dealerships with the ability to deliver real-time, personalized offers to car shoppers, thereby improving the overall customer experience through seamless and relevant engagements.
According to Aharon Horwitz, Fullpath’s CEO and Co-Founder, the integration of Fuse Dynamic Payments into their platform will empower dealerships to support various profit centers including sales, finance, service, and parts within all marketing activities. Horwitz emphasized that this acquisition reflects Fullpath’s ongoing commitment to equipping dealers with robust and unified tools to create exceptional shopping journeys for buyers.
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The Dynamic Payments offering integrates effortlessly with Fullpath’s Customer Data Platform, accessing real-time data such as pricing, rebate details, dealership and OEM incentives, as well as financing rates. This integration enables dealerships to automatically produce customized inventory offers that are displayed consistently across Fullpath’s AI-powered activation tools. Consequently, customers experience personalized, timely offers on dealership websites, marketing emails, SMS messages, and digital ad campaigns, ensuring that promotions are always aligned with current inventory and market conditions.
Andrew Walser, CEO of Walser Automotive, praised the impact of Dynamic Payments, stating that it has accelerated their go-to-market speed and heightened customer engagement. By leveraging real-time personalized offers through Fullpath’s platform, Walser noted a substantial increase in deal closing rates and reinforced customer loyalty. He described Dynamic Payments as an indispensable tool for any dealership aiming to stay ahead in the competitive automotive market.
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This acquisition of Fuse Autotech’s Dynamic Payments solution marks a key step in Fullpath’s mission to deepen its customer data ecosystem and deliver more valuable, data-driven experiences throughout the automotive shopping lifecycle. With this enhanced capability, dealerships can now engage buyers more effectively and drive stronger business outcomes through intelligent, connected marketing efforts.
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