As concerns around digital safety continue to rise worldwide, BIGO Ads has entered a strategic partnership with GeoEdge to enhance protections across its international ad network. The collaboration brings advanced malvertising prevention and ad content protection to BIGO Ads’ platform, marking a significant step toward building a safer, more transparent global advertising ecosystem. With developers, publishers, and brands seeking stronger safeguards against harmful ads, the partnership demonstrates how safety technologies are becoming an essential foundation for digital growth.
Through the integration, BIGO Ads will deploy GeoEdge’s full suite of ad security tools, enabling continuous monitoring and filtering of risks across both ad creatives and landing pages. The companies say the goal is to ensure a consistent and trustworthy user experience across regions, particularly as BIGO Ads expands its footprint beyond APAC into the European and North American markets.
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GeoEdge’s technology is designed to protect user browsing experiences from malicious behavior and inappropriate content, while its automated review capabilities swiftly block fraudulent or harmful creatives. This helps maintain a clean, compliant environment that supports developers as they scale globally. The companies believe their joint effort will help raise industry standards and create safer pathways for monetization across platforms and markets.
Eden Liu, global business director at BIGO Ads, emphasized the role of trust in shaping long term advertiser and user relationships. “Safety and user experience are not add-ons. They are core qualities of any advertising platform,” Liu said. “We are committed to creating a healthy and engaging environment for both developers and users. Partnering with GeoEdge will allow us to further elevate ad quality, help developers effectively reach global audiences, and protect brand value.”
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Amnon Siev, CEO of GeoEdge, said the partnership aligns with the company’s mission to advance international ad safety standards. “BIGO Ads’ extensive global reach and monetisation strength make it an ideal partner,” he noted. “We are excited to collaborate in advancing international standards for ad safety and fostering a healthier content ecosystem.”
Together, the two companies plan to continue investing in innovation around ad security and quality controls. By combining the global scale of BIGO Ads with the advanced threat detection capabilities of GeoEdge, the partnership aims to create unified safety protocols that support sustainable growth for advertisers, protect user experiences, and reinforce trust across digital environments.
As the global advertising ecosystem grows increasingly complex, collaborative industry efforts like this one will play a critical role in ensuring that digital environments remain safe, transparent, and reliable for users and developers alike.
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