As programmatic advertising continues to prioritize first party data and predictive audience strategies, tighter integrations between data providers and activation platforms are becoming essential within the MarTech ecosystem. Growth Channel and Speedeon have announced a new partnership designed to enable direct audience activation for programmatic campaigns.
Under the agreement, Speedeon audience data is now available natively within the Growth Channel platform. This allows agencies and brands to apply consumer and predictive audience segments directly to programmatic buys without additional onboarding steps or manual data transfers. The integration is intended to simplify campaign planning, accelerate launch timelines, and improve targeting precision while maintaining a consistent audience strategy across channels.
Speedeon specializes in audience data built from real world behaviors, life events, and modeled intent signals. By embedding these segments into Growth Channel workflows, advertisers can move from audience selection to activation within a single interface. The companies say this reduces operational friction while preserving transparency and control over targeting and performance measurement.
“Advertisers succeed when they can act with clarity and confidence,” said Maryna Burushkina, Chief Executive Officer of Growth Channel. “Bringing Speedeon’s high-quality audiences directly into Growth Channel means our clients can target with precision and activate campaigns faster without juggling multiple tools.”
The partnership reflects a broader shift in programmatic advertising toward streamlined data to activation pipelines. Rather than relying on separate platforms for segmentation and media buying, marketers increasingly seek integrated solutions that connect audience intelligence directly to execution.
“Activation is where data delivers real value,” said Gerard Daher, Chief Executive Officer at Speedeon. “This partnership allows our audiences to be used seamlessly within programmatic buying workflows, helping marketers turn audience insights into measurable results more quickly.”
The integration supports activation across multiple programmatic channels, including display, video, connected TV, audio, and mobile. By enabling a unified audience strategy across these touchpoints, Growth Channel and Speedeon aim to help advertisers maintain consistency while scaling reach and optimizing performance.
As brands place greater emphasis on measurable outcomes and efficient workflows, partnerships that align high quality audience data with streamlined programmatic activation are likely to play an increasingly important role. The collaboration between Growth Channel and Speedeon underscores how direct audience activation can improve campaign speed, targeting accuracy, and cross channel consistency in a competitive advertising environment.
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