HG Insights has introduced a next-generation, AI-powered solution – Market Analyzer and Copilot that will transform the way B2B technology vendors create and implement go-to-market (GTM) strategies. Backed by over 28 billion market signals, 20 million international company profiles, and 200 million technology install records, the solution provides extremely detailed, real-time intelligence for revenue, sales, and marketing teams.
Driving this innovation is HG’s uniquely architected RGI Fabric – a dynamic framework that fuses adaptive learning models with conversational intelligence to craft a fluid, user-responsive experience. Whether optimizing Ideal Customer Profiles (ICPs) or uncovering untapped markets, GTM teams now have access to timely, account-level and market-level insights, no waiting on static reports or analyst delays. The AI Copilot brings speed, accuracy, and a more intelligent way of revenue growth planning at scale.
From Data Complexity to GTM Clarity
Copilot and Market Analyzer are created to assist in enabling strategic B2B functions, e.g., marketers, ABM teams, RevOps, sales strategy leaders, and financial planners, so that they can draw out insights from large and dispersed data sets. From simple natural-language queries such as “Which enterprise software accounts drove AWS spend last quarter?” to real-time interactive dashboards, trend visualizations, and action-ready data.
In contrast to old-school methods that depend on stale or generic research, the HG Insights solution offers new, real-time insights into technographics, cloud adoption, competitor benchmarking, and buying intent. The outcome is an accelerated route to pipeline influence, improved territory optimization, and improved GTM execution.
Making Smarter Sales and Marketing Alignment Easier
AI Copilot reimagines market sizing, ICP definition, and revenue play activation for teams. With its integration in the data fabric of HG, users are able to model TAMs, scan competitive whitespace, and augment CRM systems through one workflow. Applications include account prioritization, ABM segmentation, expansion plans, and churn forecasting.
As CEO, Rohini Kasturi emphasized, the intelligence of AI rests entirely on the strength and truth of its underlying data. Our Revenue Growth Intelligence Fabric is refreshed continuously with billions of datapoints to provide customers an edge that static solutions can’t.”
CTO Satish Grandhi emphasized the long-term roadmap: “This is only our first step toward delivering insights from market level down to territory, account, and buying group. We’re rapidly expanding integrations with sentiment, propensity, and contact data.”
TrustRadius Integration Supercharges Buyer Intent
The TrustRadius integration with the business in the recent past brings the verified buyer intent and sentiment data into the stack of HG Insights’ intelligence, and enables the Copilot to reveal not only in-market accounts, but buying motivations and timing signals as well, so teams can connect with prospects earlier and on a more personal level.
This unified perspective of buyer behavior, firmographics, and technographics enables teams to align more closely across functions and calibrate campaigns, messaging, and selling motions on a condition-by-condition basis in real time.
Flexible Access with Usage-Based Pricing in GTM
HG Insights offers Copilot and Market Analyzer through a flexible pricing blend designed to adapt to the evolving needs of startups and mature enterprises alike, where usage drives value. This enables users to access the full range of the platform at a cost associated with actual usage, removing adoption deterrents while maximizing ROI.
HG Insights demonstrated the platform in a live LinkedIn Live launch session on Wednesday, July 16, at 10:40 AM PDT, where B2B leaders will have a sneak peek at its power and use cases across GTM functions.
Future-Proofing B2B GTM Intelligence
The launch comes at a time when the need for B2B businesses to accelerate and make better decisions has never been greater. In Gartner’s 2024 Market Guide for GTM Data Applications, it states that 60% of B2B organizations will leverage multisource data platforms to enhance pipeline velocity by no less than 10% by 2027. HG Insights’ AI Copilot stands uniquely poised to set the pace for the next wave of innovation.
By integrating AI, conversational UX, and rich GTM data sets, HG Insights offers more than data; it offers confidence and clarity. With the Copilot, companies can finally operationalize market intelligence at the velocity of their revenue aspirations.
FAQs
1. What is HG Insights’ AI Market Analyzer and Copilot?
It’s an AI-born platform that assists B2B teams in conducting real-time market analysis, identifying ICPs, and finding competitive insights based on 28B+ datapoints.
2. The tool is useful for whom?
The tool belongs to B2B marketers, RevOps, sales strategists, ABM leaders, and finance professionals requiring data-driven GTM decision-making.
3. How does it differ from static analyst reports?
In contrast to static reports, the Copilot uses real-time information and natural-language instructions to provide interactive, customizable market insight in real-time.
4. In what ways does TrustRadius improve the product?
TrustRadius adds verified buyer intent and sentiment intelligence, allowing for better lead prioritization, timing signals, and content targeting.
5. Is pricing adaptive?
Yes, it is a hybrid usage-based model, providing businesses with scalable, on-demand access to the complete set of intelligence capabilities.
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