Highspot Unveils Agentic AI Platform to Transform Go-To-Market Performance

Highspot, the revenue enablement leader, has announced a sweeping set of innovations with its Summer Product Launch ‘25, centered around a powerful new class of AI-driven capabilities known as Highspot Agents. These intelligent, role-based tools are designed to help go-to-market (GTM) teams move faster, act smarter, and scale success across sales, marketing, and enablement functions  without increasing complexity.

The launch marks a strategic evolution in how AI is deployed in enterprise selling environments. Rather than acting as disconnected tools or static assistants, Highspot Agents operate as embedded teammates, informed by real-time buyer behavior, conversation intelligence, and performance analytics. Powered by Highspot Nexus™, the company’s integrated AI and analytics platform, the Agents dynamically adapt, providing context-aware, data-driven guidance aligned with business goals.

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Robert Wahbe, CEO of Highspot, explained the company’s vision: “Lots of AI tools can act. But without knowing what works, they just create noise and drive the wrong actions. This isn’t about replacing people  it’s about elevating them. Our Summer Launch delivers AI as a teammate that turns strategy into action and signals into winning outcomes.”

This emphasis on turning insight into execution comes at a time when GTM leaders face mounting pressure. With shrinking budgets, increasing quotas, and a fast-changing buyer environment, many companies are turning to AI to boost efficiency and scale. Yet, as recent Gartner research shows, 70% of sellers feel overwhelmed by the very technologies designed to support them  leading to a measurable drop in performance. Highspot’s response is to reimagine AI not as another layer of tools, but as a performance partner capable of surfacing the right action at the right time.

The recently launched Highspot Agents are offered in two unique variants. Role-based Agents offer real-time, contextual support tailored to sellers, marketers, and enablement teams  serving up guidance, content, and coaching within the user’s workflow. Meanwhile, Specialized Agents remain constantly active behind the scenes, optimizing sales plays, coaching deals, and refining content operations across the GTM motion.

These capabilities are closely tied to Ask Highspot, a natural language interface that allows users to query the platform based on their role, pipeline priorities, or content needs. Highspot is also expanding compatibility by announcing support for MCP (Model Control Protocol), allowing enterprises to securely connect external AI agents and tools to Highspot’s ecosystem without compromising governance or control.

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Another major highlight of the Summer Launch is the platform’s deepened investment in skill development. Recognizing that performance is driven by people  not just process  Highspot has expanded its adaptive learning and AI coaching modules to help GTM teams continuously improve. The platform now delivers personalized skill paths based on real-time assessments, enabling reps to bypass what they already know and focus on areas of opportunity.

Highspot’s new AI Role Play tool gives sellers hands-on practice with lifelike scenarios, objection handling, and persona-based pitching. Combined with automated scoring and manager insights, this ensures every interaction is both measurable and improvable. It’s part of a broader shift from episodic training to always-on enablement  where coaching, feedback, and development are embedded in the flow of work.

For enablement and sales leaders tasked with aligning strategy and execution, these capabilities offer a scalable framework to operationalize excellence. Rather than relying on point solutions or fragmented insights, Highspot now offers a single agentic platform that closes the loop between strategy, execution, and measurable results.

As AI reshapes the future of work, Highspot is positioning itself at the intersection of intelligence and action  where every seller, marketer, and coach is empowered with the tools to win.

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