Hightouch, a leading platform combining data and AI to empower marketers, recently announced a significant expansion with the opening of its new office in New York City. This move is accompanied by the appointment of Chelsea Williams as Head of HR, marking a key milestone in the company’s next growth phase. With a growing global presence and strategic investments, Hightouch aims to help brands unlock their data potential and deliver AI-powered, personalized marketing campaigns that produce tangible results.
The New York City office already accommodates 45 employees spanning sales, marketing, customer success, and engineering teams. This establishment underscores Hightouch’s dedication to a distributed workforce model designed to support its customers on a global scale. Alongside this, the company has doubled its workforce in the Europe, Middle East, and Africa (EMEA) region to provide more immediate and specialized service for its international client base. Currently, Hightouch employs over 250 professionals worldwide and holds a valuation exceeding $1.2 billion.
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Chelsea Williams brings over ten years of high-growth tech HR leadership experience to her new role. Previously the Vice President of People & Culture at Cordial, she is recognized for developing programs that enhance performance, leadership growth, and employee engagement during rapid scaling periods. Williams stated, “Hightouch is redefining how marketing teams move from data to decisions in real time, and that kind of product ambition deserves an equally strong people foundation. My focus will be to scale a culture where every team member can thrive: from hiring and onboarding to growth and development. As we expand in New York and globally, we’ll invest in the people and practices that help our teams do the best work of their careers.”
Tejas Manohar, Co-Founder and co-CEO of Hightouch, highlighted the significance of the New York location, noting that the city serves as a central hub for sophisticated businesses eager to leverage data for accelerated growth. He added, “Our growth on the east coast has been incredible, and we’re investing to accelerate it even further.”
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Hightouch’s platform is uniquely built to operate natively on data warehouses and utilize AI, enabling marketing and data teams to collaborate seamlessly without the constraints of traditional customer data platforms (CDPs). Hightouch serves hundreds of enterprise and rapidly growing companies across various sectors, helping them create personalized customer experiences, optimize marketing performance, and act with confidence and speed.
This expansion follows a year filled with notable product advancements, including the rollout of AI-powered Adaptive Identity Resolution and the enhancement of AI Decisioning capabilities that automate campaign decisions to scale personalization efforts. The company’s strong strategic partnerships, underpinned by investments from Snowflake Ventures, Capital One Ventures, and Databricks Ventures, further solidify its role as a central pillar in the modern marketing technology ecosystem.
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