Hightouch, a leading platform specializing in data and AI agents for marketers, has announced a strategic investment from Snowflake Ventures and Capital One Ventures. This investment expands on Hightouch’s recent $80 million Series C funding round, which was oversubscribed and valued the company at $1.2 billion, demonstrating strong belief in Hightouch’s innovative approach to revolutionizing marketing with AI-driven technology.
In 2024, Hightouch launched AI Decisioning, the world’s first agentic AI product designed for lifecycle marketing. These AI agents continuously test and optimize messaging, timing, and channels to deliver personalized marketing experiences for each individual customer. Early adopters like WHOOP and Fundrise have leveraged AI Decisioning to accelerate learning, increase campaign speed, and enhance engagement and sales.
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Hightouch’s innovation centers on embedding AI learning and execution within the AI Data Cloud, enabling marketers to work in real time alongside adaptable AI agents. This reduces manual work and dependency on traditional marketing clouds, unlocking faster, data-driven campaign execution.
Tejas Manohar, Co-CEO and Co-Founder of Hightouch, described the investment as a strong endorsement of their AI marketing vision and noted that the collaboration with Snowflake Ventures will help accelerate the development of joint solutions, empowering customers to better activate their data and improve marketing outcomes.
The funding will support ongoing research and development to expand the range of AI agents for additional marketing purposes, helping marketers shift from traditional workflows to agile, AI-powered campaigns.
Jon Barad, Partner at Capital One Ventures, highlighted Hightouch’s innovative, modular approach to unifying data and streamlining marketing workflows, which enables AI-driven personalization and more impactful campaigns.
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This strategic investment coincides with the growing adoption of warehouse-native architectures and composable marketing technologies, where many Hightouch customers utilize Snowflake’s AI Data Cloud and large language model capabilities such as Snowflake Cortex AI via Hightouch’s Composable Customer Data Platform (CDP).
Adam Kaufman, VP and Global Head of Industry Go-to-Market at Snowflake, remarked that Hightouch’s platform leverages Snowflake’s unified data and AI infrastructure to empower marketers to execute campaigns more efficiently, with greater control and less complexity.
Overall, this investment further strengthens the collaboration between Hightouch, Snowflake, and Capital One, underscoring their shared commitment to delivering advanced, composable, and AI-driven marketing solutions that enable businesses to harness their data for highly personalized customer engagement and superior marketing performance.
This move marks a significant step in advancing AI agents as a transformative force in marketing technology.
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