As consumers across North America grow increasingly skeptical of incoming calls, Infobip is expanding its voice solutions to help businesses restore trust in phone communications. The global cloud communications provider is strengthening its Branded Calling ID capabilities through new partnerships with major telecom operators, aiming to give organizations a verified and consistent way to identify themselves in a market heavily affected by robocalls, spoofing, and phone based fraud. With voice solutions becoming essential to customer engagement, the initiative reflects a broader push to rebuild confidence in the traditional phone channel.
Infobip’s enhancement of Branded Calling ID, known as BCID, comes at a time when fraudulent calls are on the rise. Research from Talker indicates that Americans receive twice as many scam calls as consumers in other global regions, while Morning Consult reports that more than three quarters of Americans now ignore incoming calls altogether. Infobip argues that BCID can help stem this erosion of trust by allowing businesses to display authenticated brand information that reassures customers before they answer a call.
Marketing Technology Insights: BrightEdge, 2025 Marks First AI-Driven Ecommerce Holiday Season
The company supports more than three thousand voice customers globally, including prominent brands such as Uber, LG, and Mercado Libre. Infobip’s voice solutions are used by enterprises to maintain reliable communication across complex regulatory environments and hard to reach regions. As fraudulent activity has intensified, branded calling has become business critical for companies that depend on phone outreach for logistics, authentication, customer service, and transactional communications. Infobip’s new integrations aim to accelerate BCID adoption across the United States by giving brands the infrastructure needed to verify outbound calls, improve answer rates, and strengthen ROI.
Mijo Soldin, Vice President of Telecom Strategy and Partnerships at Infobip, emphasized the urgency for organizations to modernize calling infrastructure. “Voice communications is a staple for every touchpoint of the customer journey, but the intensifying number of voice scams and robocalls are driving consumer skepticism, costing businesses billions of dollars every year,” he said. He added that trust, privacy, and security are now top priorities for consumers, and companies that have not yet implemented BCID risk losing credibility with customers.
Marketing Technology Insights: Magnite Launches Live Scheduler for Live Streaming Ad Transactions
Infobip has continued to invest in voice technology to support secure global connectivity. This year, the company finalized its acquisition of Peerless Network, enabling it to build a nationwide voice footprint that now covers ninety eight percent of the United States. It also expanded its collaboration with NumHub to integrate Branded Calling ID directly into its voice product ecosystem. Through new partnerships with leading US telecom providers, Infobip aims to simplify BCID adoption and make verified calling accessible to enterprise businesses at scale.
Tom Sawanobori, SVP and CTO of CTIA, underscored the importance of this approach. “Branded Calling ID enables businesses to provide verified rich caller information that consumers can trust, restoring confidence in voice calling and making calls more efficient for businesses,” he said.
As organizations look for ways to reach customers reliably in an era of rising fraud, Infobip’s investment in advanced voice solutions signals a major step toward rebuilding trust, improving answer rates, and safeguarding the phone channel as a vital component of customer engagement.
Marketing Technology Insights: Inuvo Unveils IntentPath to Elevate Audience Understanding
For media inquiries, you can write to our MarTech Newsroom at info@intentamplify.com
