Inmar Intelligence, a leader in data-driven technology, has formed a strategic partnership with Upshop, a prominent provider of store execution and inventory solutions. This alliance aims to close the persistent gap between personalized marketing and reliable, real-time product availability in retail environments. By directly integrating Inmar’s shopper-facing platforms spanning e-commerce, retail media, promotions, and loyalty with Upshop’s robust inventory, order fulfillment, and fresh item management systems, retailers can more effectively deliver on their promotional promises and meet customer expectations on the shelf.
This collaboration arrives as advertising and marketing teams face mounting pressure to maximize ROI and do more with constrained budgets 82% of industry leaders report increased scrutiny on spend in the past year. The joint solution from Inmar and Upshop addresses this challenge by synchronizing demand generation with store-level fulfillment. Retailers are now able to launch AI-driven campaigns across digital channels such as retail media, social, and mobile apps and connect those efforts directly to in-store execution, ensuring that promoted products are in-stock and visible to the shoppers most likely to purchase them.
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Executives from both companies emphasized that the integration takes the guesswork out of campaign execution, enabling data-driven marketing efforts to translate automatically into actionable store operations with minimal need for extra labor. Chris Renda, Chief Revenue Officer for Upshop, highlighted that this partnership makes it easier for retail teams to track and report campaign outcomes, strengthening accountability and simplifying conversations with leadership decision-makers.
The partnership brings four major benefits. First, it provides integrated promotion optimization and a unified view of the store, connecting marketing initiatives directly with inventory and operational data. This reduces instances of out-of-stock or overstock, improving efficiency throughout the store. Second, retailers enjoy a boost in shopper engagement, with personalized promotions more reliably available, driving significant increases in promotion downloads and new shopper sign-ups some campaigns have seen up to 250 percent more downloads and a 50 percent rise in sign-ups. Third, combining data from both platforms creates a closed-loop system that delivers holistic analytics, connecting shopper behavior with inventory and profitability, and informing future strategies and operational improvements. Lastly, the elimination of data silos speeds up time to market retailers can deploy tightly coordinated campaigns faster, sometimes seeing in-shelf execution in as little as 20 minutes.
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Rob Weisberg, President of Martech at Inmar Intelligence, noted that the integration is especially important as current supply chain volatility continues to pose inventory challenges for retailers. The combined offering not only aligns real-time demand with inventory execution, but also builds customer trust by ensuring shoppers find exactly what’s been promoted, when and where they need it.
With this partnership, Inmar Intelligence and Upshop are enabling a higher level of accuracy and efficiency for retailers, making it easier to deliver on the promises made to consumers, bridge digital and physical retail, and secure better and more measurable marketing outcomes.
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