Innovid has unveiled a new set of social media enhancements designed to help marketers move faster and gain clearer insight across an increasingly complex paid media environment. The latest release, branded as Innovid Feature Beat, highlights Innovid social power tools built to simplify cross publisher activation, reduce manual effort, and improve visibility across major platforms including Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snap, and TikTok. The updates matter for the MarTech ecosystem as social teams face growing pressure to launch campaigns quickly while maintaining control, accuracy, and performance accountability.
At the center of this release is expanded platform support, with Reddit now fully available inside Innovid Social Ads Manager. Marketers can manage creative trafficking, campaign setup, delivery, and measurement for Reddit alongside other social channels in one consolidated workflow. By bringing Reddit into the same operational environment, Innovid aims to reduce platform switching and give teams a more unified view of performance and spend across publishers.
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The update also introduces actionable optimization signals through support for Meta Opportunity Score. By surfacing this metric directly inside Social Ads Manager, Innovid allows teams to evaluate optimization recommendations through an enterprise lens. Marketers can determine which automated suggestions align with their broader strategy and apply changes without leaving their existing workflows. This integration is intended to help teams drive performance improvements across Meta while minimizing added complexity.
Measurement and tracking are another focus of the release. Innovid has added a new integration with Google Campaign Manager 360, enabling teams to generate and apply click and impression trackers in bulk. This capability is particularly valuable for large scale campaigns, where manual tracker setup can be time consuming and error prone. The integration supports customized tracker creation across campaigns placements and ad hierarchies for platforms such as Meta Pinterest Snap and TikTok, with additional publisher support planned.
To improve day to day visibility, Innovid has launched a new cross publisher performance dashboard. The view brings spend and performance metrics into a single visual summary, giving marketers immediate clarity on what is working and where adjustments are needed. Rather than navigating multiple tabs and reports, teams can assess performance and reallocate budget more efficiently from one centralized interface.
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Creative operations are also streamlined through new Digital Asset Manager integrations. Social teams can now upload hundreds of finalized asset URLs at once, eliminating repetitive click by click trafficking. This enhancement preserves existing workflows while significantly reducing setup time across publishers.
“Innovid has become a catalyst for our transformation, giving us a unified platform that streamlines workflow, centralizes reporting, and accelerates how we operate,” said Luisa Piedrahita, Group Director at Mindshare and Paid Social and Investment Team Lead for Unilever.
According to Megan Gall, Vice President of Strategy at Innovid, the goal is to help teams scale what works. “Social teams are under pressure to launch faster optimize smarter and prove impact across every publisher. This feature set is designed to remove friction automate complexity and give marketers the clarity and control they need.”
Together, these Innovid social power tools reflect a broader industry move toward unified activation and insight across fragmented social ecosystems. As marketers balance speed with accountability, platforms that centralize execution measurement and optimization are becoming essential.
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