Innovid, an independent software platform for the creation, delivery, measurement, and optimization of advertising across CTV, linear, and digital, announced the launch of Harmony Reach & Frequency for publishers, in partnership with Roku, the #1 TV streaming platform in the…
Innovid, an independent software platform for the creation, delivery, measurement, and optimization of advertising across CTV, linear, and digital announced a partnership with IRIS.TV, the leading content data marketplace for streaming media. This integration brings IRIS.TV’s data marketplace and content ID,…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
Innovid, an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, announced the release of its latest report: “Winning Big with CTV Advertising on Live-Streamed Sports.” This in-depth analysis highlights the transformative…
Early Adopter, PMG, to Roll Out Harmony Direct Across Client Portfolio Innovid, an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, announced that LG Ad Solutions is the latest…
