You’re watching Innovid’s Feature Beat, we look at new product changes aimed at modernizing advertising tech towards automation and efficiency across every screen. Last time we drove new social advertisement performance by executing with advertising automation tools we developed. This month we touch on retail media networks RMNs which is arguably the fastest growing advertising category. Mediaocean’s upcoming H2 Market Report indicates over a third of marketers expect to increase spend on RMN ads in H225.
Focusing on ease of planning, activating, and measuring onsite and offsite campaigns, Innovid’s latest features concentrate on aiding RMNs and their advertising brands.
Platform Tech as a Force Multiplier: Retail media is not siloed isolated from operations, nor should a brand’s strategy work that way. With Innovid, brands can now RMN integrate with the rest of the media mix and leverage retail data to drive personalized messaging on CTV, Social and Display. Marketers can execute custom tailored campaigns that stretch past the retail façade and utilize actionable shopper intelligence powered insights on every screen and stage of the purchasing journey.
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In-house Self-Service Power Provides More Control: RMNs can gain more control in-house with Innovid’s self-service tools for streamlining campaign execution over onsite and offsite media. Through white-labeled campaign UIs designed to flow through RMN-specific processes, distinct, precise co-brandable template creatives, high-tier specification automation, and creative automation for seamless third-party platform integration, RMNs can build, run, and optimize campaigns in a singular omnichannel hub.
Turnkey Activation Shoppable Creatives: Most notably, advanced offerings are also available as shoppable CTV and dynamic display product catalogs. They serve brands and RMNs with even more performance-oriented creatives. Shoppable and add-to-cart features across CTV, video, display, and mobile along with in-house generated QR codes, reporting, and DCO on real-time data streams (SKUs, inventory, promotions) empower RMNs to render personalized, purchase-ready ad experiences at every stage of the shopper journey.
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Incrementality – Performance Analytics That Matter: With Innovid’s measurement and analytics solutions, RMNs can demonstrate their value and brands understand what is working with their advertising spend. Brands can offboard and onsite cross-channel report in real-time as ROI is measured with audience deduplication to mitigate over-exposure and waste. Incrementality analytics showcase impact past media investments, working seamlessly to validate performance and optimize future strategies.
“Retail media success hinges on the collaboration between retailers and brands which relies on shared ecosystems. So does the creativity offered to campaign tools and ad data,” Simeon Powers, Senior Director, Strategy, Innovid explains. “That gap is where we’re focused innovating with one platform that services both ends: shoppable formats and dynamic creative self-service incrementality analytics workflows and plenty other tools for either side to get tailored spend.”
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For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
