Innovid Unveils Social Ad Tools to Boost Performance

Welcome to Innovid’s Feature Beat – your monthly look at the latest product enhancements designed to make advertising smarter, faster, and more impactful across every screen. Last month, we highlighted new ways to scale the impact of CTV ads. This month, we’re focused on helping marketers get more from every scroll, swipe, and story. From advanced performance visibility to more powerful automation, we’re rolling out new capabilities that streamline social workflows and supercharge paid performance across Meta, Pinterest, Snapchat, and TikTok.

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• Performance Dashboard – Social Command Center: Say goodbye to fragmented reporting. Innovid’s Performance Dashboard brings your most important social campaign metrics into one unified view, making it faster and easier to understand what’s working and where to optimize. With real-time insights across platforms, you can take smarter action, sooner.
• Meta Partnership Ads – Influence at Scale: Innovid now supports Meta Partnership Ads, enabling brands to amplify influencer-generated content (IGC) with precision. This format allows marketers to promote creator posts as native-feeling ads that keep the influencer’s voice and handle. Marketers can extend the reach of high-performing IGC beyond organic audiences, tap into custom targeting strategies, and track performance alongside broader social campaigns. The result is authenticity and scale, making influencer content not just engaging, but also performance-driven.
• Log Enhancements – Total Stack Transparency: No more second guessing where performance shifts came from. Our enhanced Change Log now tracks all performance-impacting updates – whether made in Innovid or natively in Meta, Pinterest, Snapchat, or TikTok. (LinkedIn support is coming soon!)
• ICYMI – Social Automation is Live: We recently announced enhanced social automation to help brands scale and streamline execution. From automated bid and budget strategies to intelligent cross-platform optimization, Innovid’s automation tools take the manual work out of driving social performance across platforms.

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“Social advertising is evolving fast – from influencer-led content to cross-platform performance optimization. Our latest updates make it easier for brands to harness the full power of social by combining control, automation, and creative intelligence,” said Zak Knudson, SVP, Product Management, Innovid. “With these tools, our clients can execute faster, optimize smarter, and drive better business outcomes at scale.”

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Source – Businesswire

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