Instacart, a leading North American grocery technology company, has partnered with Morrisons, one of the UK’s largest supermarket chains, to introduce Instacart’s AI-powered Caper Carts to the UK market for the first time, with availability starting in early 2026 at an initial Morrisons store and the possibility of wider rollout. These smart shopping trolleys are designed to enhance the in-store shopping experience by allowing customers to scan items as they add them to the cart, see their running total in real-time, and enjoy a seamless checkout process without waiting in line.
The Caper Carts are equipped with interactive digital screens, built-in scales, and AI-powered sensors that guide shoppers through the scanning process and even weigh fresh produce directly in the trolley basket. This technology instantly identifies scanned items, helping customers manage their budget and shop at their own pace. When finished, shoppers simply scan a barcode displayed on the trolley’s screen to complete payment at the store’s self-checkout area. Integration with Morrisons’ More Card loyalty program provides customers with personalized savings and added convenience during their shopping trips.
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David McIntosh, Instacart’s Chief Connected Stores Officer, highlighted the hybrid nature of modern shopping, combining the convenience and personalization of e-commerce with the inspiration and discovery possible in physical retail spaces. He noted that Caper Carts represent a seamless fusion of these elements, enabling retailers like Morrisons to offer customers a faster, easier, and more engaging shopping experience that also strengthens loyalty.
Gordon Macpherson, Productivity Director at Morrisons, expressed enthusiasm about introducing this cutting-edge technology to UK shoppers, emphasizing the opportunity to innovate the weekly shopping trip by merging digital and physical retail advantages. Morrisons plans to closely monitor customer responses to build insights on how to optimize the use of Caper Carts within its store network.
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Already deployed in nearly 100 cities across 15 U.S. states by retailers including Coles, Kroger, Schnucks, and Wakefern, Caper Carts deliver a hyper-personalized shopping experience. The digital screen can showcase personalized deals, suggest product pairings, and serve as a new retail media touchpoint right in the aisle. This not only enhances the customer journey but also creates opportunities for retailers to increase basket size and open new avenues for monetization.
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