Invideo, the popular AI-powered video creation platform with over 50 million users globally, has unveiled its first-ever AI-generated brand anthem. Unlike typical product advertisements or trend-focused AI videos, this anthem tells a deeper story of human creativity and progress, showing how AI serves as a tool that follows human imagination rather than replaces it. Created over two months in collaboration with New York-based creative agency Gus and AI filmmaker Blair Vermette, the film establishes a new benchmark for AI-assisted video storytelling, seamlessly combining artistry with advanced technology.
Sanket Shah from Invideo emphasized that the piece reflects the core human narrative where every innovation begins with an individual’s idea and action. This brand anthem symbolizes Invideo’s vision to revolutionize video creation permanently by combining human ingenuity with AI’s capabilities.
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The film stands apart from many AI campaigns that prioritize speed or novelty, focusing instead on the timeless themes of ambition, creativity, and taking initiative. Director Blair Vermette and Gus co-founder Spencer LaVallee highlighted their intentional creative process that treats AI not as a shortcut but as an essential collaborator. Vermette spoke about pushing AI tools to maintain historical accuracy and craft an inspiring story, resulting in a work that is both technically impressive and emotionally resonant.
Invideo’s platform empowers individuals and businesses alike to easily produce polished, professional videos quickly without requiring specialized editing skills or expensive equipment. Its recent features, such as AI Twins and Conversational Creation, have already changed how creators scale content from personal projects to brand campaigns. This anthem showcases the potential of AI video when combined with thoughtful craftsmanship and care.
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Shah emphasized that the film reflects Invideo’s core values, honoring its users’ creativity and passion for driving meaningful change. The company’s mission is to provide tools that bring every idea to life visually and impactfully.
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