Invoca has revealed new details about the technology behind its recently launched AI Messaging Agent, explaining how the company relied on the Databricks Data Intelligence Platform to increase development speed, improve scalability, and strengthen performance. As a long time leader in revenue execution technology, Invoca is positioning this innovation as a major step in helping enterprise brands activate their first party data more effectively and turn missed engagement opportunities into measurable revenue.
The AI Messaging Agent is described as the first SMS based AI solution built around the complete buyer journey. It brings together first party intent signals, historical conversation insights, and live behavioral data to instantly communicate with potential customers through SMS. The agent can answer questions, evaluate lead quality, and re engage prospects who abandoned a form or did not complete a call, converting these otherwise lost interactions into sales opportunities. Each deployment is trained on a brand’s most successful real customer conversations, allowing the system to generate messages that feel natural, consistent with the brand voice, and aligned to what drives actual conversions.
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Databricks plays a central role by making it possible for Invoca to train individualized, enterprise grade AI models for every client. The Databricks platform enables the company to manage all data through a unified and secure architecture, ensuring that the model training process respects strict governance, privacy protections, and the confidentiality of proprietary customer information. These capabilities are particularly important for large organizations that depend heavily on accurate first party data to shape their customer experiences and revenue pipelines.
Teresa Dietrich, Chief Technology Officer at Invoca, emphasized the importance of this partnership. She said, “Databricks helps leading brands unlock the full power of their enterprise data. By using the Databricks Data Intelligence Platform, Invoca can deliver secure, scalable, and high-performing AI solutions. We’re enabling brands to activate their data responsibly and connect every buyer interaction to revenue.” According to the company, the collaboration has already led to faster development cycles and more flexible AI deployment, allowing enterprise users to see ROI more quickly from their data driven engagements.
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Dan Morris, Global Head of Marketing Solutions GTM at Databricks, highlighted how the platform supports innovations like Invoca’s new agent. He noted, “We’re excited to see companies like Invoca using the Databricks Data Intelligence Platform to accelerate the next generation of AI-driven customer experience. By unifying and activating first-party data on Databricks, Invoca is able to build and scale trustworthy AI solutions that deliver personalized interactions and measurable business outcomes for enterprise brands.” With both organizations working together, the AI Messaging Agent is positioned to support brands looking for more intelligent, secure, and responsive communication tools that reflect the modern expectations of digital buyers.
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