Iterable Appoints Sam Allen as New CEO to Accelerate Growth and AI Innovation

Iterable, the AI-powered communication platform, announced the appointment of Sam Allen as Chief Executive Officer and newest member of the Board of Directors, effective August 1, 2025. Allen will lead Iterable’s next chapter, with a focus on expanding its enterprise business, deepening its global footprint, amplifying customer impact, and advancing the company’s leadership in AI-powered customer engagement.

A seasoned executive and technology visionary, Allen joins Iterable from Salesforce, where he served as Executive Vice President and Global Chief Pipeline Officer. During his decade-plus tenure, Allen helped drive tens of billions of dollars in pipeline and led multiple high-growth, global business units. He also held senior operating roles across the organization and played a key role in more than 20 strategic acquisitions.

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Iterable CEO Andrew Boni Shifts Focus to AI as Chief Scientist

Iterable founder Andrew Boni is stepping into the role of Chief  Scientist to lead the company’s AI and product innovation efforts. He’ll focus on accelerating the development of Iterable Nova, the platform’s new AI agent while continuing to serve on the Board of Directors.

Iterable also announced that founder and current CEO Andrew Boni will transition to the role of Chief Scientist, where he will focus full-time on advancing Iterable’s product and AI roadmap, including its newly launched AI agent, Iterable Nova. In this role, Boni will work closely with Product, Engineering, and strategic customers to accelerate Nova’s development and drive long-term product differentiation. He will continue to serve on Iterable’s Board of Directors.

“We’re at a defining moment in marketing,” said Sam Allen.

Sam added, “Iterable’s AI is fundamentally reshaping how brands connect with customers, and raising the bar for speed, personalization, and measurable impact. I am honored to lead Iterable through this next chapter of growth and this exciting time of AI innovation.”

“This is a strategic investment that I’m very excited about, and one that will dramatically accelerate our ability to execute and innovate for years to come,” said Andrew Boni.

Andrew added, “Bringing Sam in allows us to move faster operationally and sets Iterable up for long-term success.”

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“Iterable is entering an exciting new chapter,” said Stephanie Buscemi, Iterable board member and CMO of Confluent.

Stephanie added, “Sam brings the enterprise leadership and scaling expertise needed to propel Iterable’s world-class customer communication platform forward. As founder, Boni brings an unmatched product vision. Together, they represent the ideal pairing to guide Iterable through its next horizon of growth.”

Iterable Scales Globally with $200M+ ARR and Expanding AI Momentum

With over 1,200 brand partners across 50+ countries, Iterable is accelerating global growth following the opening of its Lisbon R&D hub.

Iterable powers customer engagement for more than 1,200 brands across 50+ countries worldwide.  Following the launch of its third international office, an R&D hub in Lisbon, last year, the company continues to grow its global presence and workforce to provide exceptional support and strategic partnership in every region it serves.

Since surpassing $200 million in Annual Recurring Revenue (ARR) in early 2024, Iterable has continued to scale, fueld by enterprise momentum, top-tier recognition on  G2 and TrustRadius, and increasing demand for AI that delivers both operational efficiency and strategic advantage.

Iterable’s leadership evolution comes at a defining moment, as the company accelerates innovation and positions itself and its customer base to lead the next era of AI in marketing.

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