JointCommerce has introduced the JointCommerce Community, a privacy-first digital advertising platform tailored for retailers and brands in highly regulated sectors, ensuring compliance while driving targeted engagement. The platform focuses on helping these businesses reach A21+ zero-party data audiences consumers who willingly share their preferences through a double opt-in process across a variety of channels including mainstream websites, mobile apps, and CTV/OTT. By enabling precise geo-targeted campaigns down to ZIP Code trade areas, JointCommerce connects brands with shoppers where they actually spend their time, on premium publisher sites such as ESPN, The Hollywood Reporter, NBC, CBS, and the NFL Network.
The platform addresses the complex challenges faced by marketers in regulated sectors, from stringent advertising rules to high operational costs and compliance demands that reduce margins. JointCommerce allows brands and retailers to leverage actionable zero-party data at scale across premium publisher inventory without minimum spend requirements, facilitating efficient growth starting at any budget level. Its design aims to shorten the path to purchase by routing programmatic traffic to brand locator pages and directly linking consumers to retailer online menus and product pages, effectively turning store locators into performance marketing channels. For retailers, ads are optimized to drive immediate orders by directing shoppers to relevant eCommerce product or category pages, with the same audience and creative assets extending to in-store menu screens to capture walk-in customers.
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Measurement and attribution are powered by the JointCommerce Pixel, which manages closed-loop reporting across a brand’s entire retail partner ecosystem. Real-time dashboards provide detailed insights into product-level and store-level performance metrics such as add-to-cart events, checkouts, and completed orders, delivering clear returns on ad spend for both customer acquisition and retention. The platform automatically suppresses shoppers from acquisition campaigns once they convert, focusing budgets on net-new customer growth. Additionally, retailers maintain full ownership of their data and can monetize it through co-op revenue share programs involving on-menu and in-store advertising with brand partners.
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Founder and CEO James Troja emphasized that JointCommerce reinvigorates the connection between retailers, brands, and consumers in heavily regulated markets by providing enterprise-grade identity, attribution, and data ownership, enabling responsible, compliant growth through transparent, age-gated media.
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