Cint Group AB (publ), a global leader in research technology, and Kantar, the world’s leading marketing data and analytics company, announced a significant partnership. This forward-looking extension to the existing relationship solidifies Cint’s role as a critical technology partner for Kantar. As part of the extended partnership, Kantar will integrate its proprietary panel and survey platforms with Cint Exchange, gaining access to the world’s most comprehensive network of respondent-ready panellists. This new, multi-year commercial agreement builds upon a long and successful history between the two companies and provides:
- Predictable and Scalable Access: Kantar gains a predictable and scalable structure, powered by Cint’s robust APIs, to access Cint’s global platform.
- Enhanced Data Collection: Kantar will integrate its platform with the Cint Exchange to improve data collection capabilities. By leveraging Cint’s open exchange and leading private marketplace capabilities, access to Cint’s global supply network will be turnkey.
- Speed, Scale, and AI-powered Quality: Kantar will be supported by the speed, scale, and AI-powered quality of the Cint Exchange.
- Increased Efficiency and Confidence: Kantar can deliver insights to clients with greater efficiency and confidence.
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“This alliance is about much more than a renewal; it’s a testament to the strategic, forward-looking partnership we have built with Kantar,” said Patrick Comer, CEO of Cint. “We are honored that Kantar has chosen to leverage the new Cint Exchange to deliver cutting-edge analytics and insights to their clients with even greater speed, scale, and confidence. Our new platform is designed to provide the scale, speed, and quality required to help our clients innovate with confidence. This is a powerful endorsement of that vision, and we are deeply committed to supporting Kantar’s success.”
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The Cint Exchange offers partners a more intelligent and user-friendly experience, with a modern, API-first infrastructure that ensures stability and reliability. This provides Kantar with a stable foundation to support its own innovation journey.
“Real insights from real people are the foundation of the value we provide to our clients.” said Chris Jansen, Chief Executive, Kantar. “ This expanded agreement, which provides us with access to the world’s biggest network of panellists, empowers us to shape the brands of tomorrow by better understanding people everywhere.”
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Source – GlobeNewswire
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