As B2B marketing teams face growing pressure to prove their impact on pipeline and revenue, website form attribution has emerged as a critical but unresolved
Former LinkedIn executive to scale IAS’s data science and AI capabilities worldwide Integral Ad Science, a leading global media measurement and optimization platform, announced that
New multi-year deal integrates Roku’s data to fuel Nielsen’s measurement suite Roku gains access to Nielsen’s streaming ratings showing The Roku Channel is the #2
JCDecaux Transport is proud to announce the successful completion of a pioneering pilot for audience measurement. This first-of-its-kind initiative in Asia’s metro advertising industry leverages advanced
Qlik will invest $1.5 billion in Europe over the next five years to help customers realize AI value while keeping their data under European control
Collaboration to Scale Deployment of Strategy Mosaic, the AI-Powered Universal Semantic Layer, for Global Enterprise Clients Strategy, the world’s largest independent publicly traded enterprise analytics
Snowflake has reached a major commercial milestone as enterprise demand for data modernization and AI powered platforms continues to accelerate. The AI Data Cloud company
Trade Echo has released a new mobile application for iOS and Android, expanding access to real time market analytics and professional grade tools that were
Seasoned executives from Clarivate, IHS Markit and Chainalysis join to guide next-phase innovation and scaling at VideoAmp VideoAmp, a leading advertising technology company, announced the
In a major step forward for enterprise security and operational visibility, Teramind has launched Timmy, a conversational AI powered co pilot built to transform how
Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls, shared its initial analysis of Black Friday in-store traffic for the 2025 U.S. holiday season.
Broadsign has announced the acquisition of Place Exchange, marking a significant consolidation in the rapidly expanding out of home advertising technology landscape. The deal, supported
UNICEPTA is taking a significant step forward in the evolution of reputation intelligence with the launch of its integration into Microsoft 365 Copilot, giving communications
Atlan recognized for completeness of vision and ability to execute. Atlan, the active metadata platform for data and AI governance, announced that it has been
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Informatica has been recognized as a Leader in the newly released 2025 Gartner Magic Quadrant for Metadata Management Solutions, marking a significant milestone for the
ThoughtSpot is expanding its mission to make data accessible to every builder with the launch of StartupSpot, a new program designed to give early stage
Kiswe, a long-standing leader in streaming technology and services, has unveiled Kiswe Core, a cloud based platform built to simplify the increasingly complex world of
Fuel up with free marketing tech insights
